Sales Specialist

Sales Specialist

Company Overview

At Watermark Retirement Communities, we are committed to creating extraordinary communities where people thrive. With 37 premier communities nationwide, we provide exceptional senior living options that include independent living, assisted living, memory care, and more. We value innovation, integrity, and purposeful service—and we’re looking for passionate professionals to help us deliver on that mission every day.

Position Summary

We are seeking a highly motivated, results-oriented Sales Specialist to support occupancy growth across our national portfolio. In this role, you will be assigned to underperforming or transitional communities on a rotating, quarterly basis. Your primary focus will be personally driving move-ins by managing the sales process from lead to close, working directly with prospective residents and their families.

While you will provide support and guidance to the on-site sales teams, this position is hands-on and performance-focused—ideal for someone who excels in closing and thrives on meeting (and exceeding) occupancy goals.

Key Responsibilities

• Achieve sales targets and demonstrate a high level of customer satisfaction

• Travel to assigned communities across the U.S. (approximately quarterly rotation)

• Personally manage leads, conduct tours, follow up with prospects, and close new move-ins

• Develop and execute community-specific sales strategies that drive immediate occupancy growth

• Analyze local market conditions and competitive positioning to inform tactical efforts

• Partner with Executive Directors and Regional Sales Leaders to establish short-term sales plans

• Track and report key performance indicators, lead conversion metrics, and occupancy trends

• Offer sales process coaching and mentorship to on-site team members as needed

• Serve as a brand ambassador and uphold Watermark’s high standards of service and engagement

Qualifications

• 5+ years of successful direct sales experience in senior living, hospitality, healthcare, or similar field

• Proven track record of closing sales and driving occupancy results

• Excellent interpersonal, follow-up, and tour presentation skills

• Strong understanding of CRM systems and sales performance metrics

• Ability to work independently and adapt quickly in diverse environments

• Willingness and availability to travel extensively (75%+), including overnight stays

• Bachelor’s degree in Business, Marketing, Communications, or related field preferred

Why Join Watermark?

• National impact with hands-on influence in high-need communities

• Competitive salary and performance incentives

• Extensive travel support and expense reimbursement

• Comprehensive benefits package: medical, dental, vision, 401(k), PTO, and more

• Opportunities for career advancement within a growing, purpose-driven organization

• A values-driven culture where your work directly improves the lives of others

What you will get from us:

• Competitive Wages

• Competitive Benefits 

• Get Immediate Access to Earned Income Through Dayforce Wallet

• Easy Shift Scheduling with Mobile App

• Recognition and Rewards Program 

• Vacation, Holiday, and Sick Pay 

• 401k Program

• Associate Discounts 

• Education and Training Programs Available

Watermark Retirement Communities, LLC is an equal opportunity employer. We embrace the diversity of our associates in all its manifestations.

Watermark Retirement Communities, LLC is not accepting unsolicited assistance frim search firms for this employment opportunity. Please, no phone calls or emails. No fee will be paid to any recruiting firm for any job posting without a valid written agreement between Watermark and the recruiting firm.