Director of Sales & Marketing

The Portland Regency Hotel & Spa – Portland, Maine

The Portland Regency Hotel & Spa is seeking an experienced, strategic, and relationship-driven Director of Sales & Marketing to lead our Sales & Marketing team. This senior leadership role is responsible for driving revenue growth across all departments including Group & Transient Rooms, Catering, Food & Beverage Outlets, and our Day Spa, while strengthening the hotel’s brand presence within the community and hospitality market.

This position plays a key role in shaping the hotel’s overall business strategy through proactive sales leadership, marketing initiatives, revenue analysis, and team development.

Compensation & Benefits

• Competitive base salary
• Commission, incentive, and bonus opportunities in addition to base compensation
• Medical, Dental & Vision Insurance
• Paid Time Off (PTO)
• 401(k) with company match
• Employee discounts
• Complimentary parking

Key Responsibilities

• Lead and drive top-line revenue across group, transient, catering, food & beverage, and spa segments
• Develop and execute strategic sales and marketing plans to achieve budget and market share goals
• Monitor market trends, competitor activity, occupancy, and pricing strategies to maximize revenue opportunities
• Analyze STR reports, P&L statements, forecasting, group pace, and market segmentation data
• Oversee digital marketing initiatives, website support, social media engagement, and community partnerships
• Build and maintain strong relationships with corporate clients, meeting planners, tourism organizations, and local businesses
• Conduct outside sales calls, site tours, networking events, and trade shows as needed
• Manage and mentor the Sales & Marketing team through coaching, accountability, and professional development
• Collaborate closely with Revenue Management, Front Office, Food & Beverage, and Operations teams to ensure guest satisfaction and operational alignment
• Review sales contracts, monitor group room blocks, and oversee production goals and sales activity reporting
• Participate in budgeting, forecasting, and strategic planning initiatives with hotel leadership

What We’re Looking For

• 4+ years of progressive hotel sales & marketing leadership experience
• Bachelor’s degree in Hospitality, Marketing, Business, or related field preferred (or equivalent experience)
• Strong understanding of hotel sales strategies, revenue management, market segmentation, and digital marketing
• Proven leadership experience managing and developing teams
• Exceptional communication, organizational, negotiation, and analytical skills
• Experience with hotel systems such as Opera Cloud, SynXis, TravelClick, CoStar, or related platforms preferred
• Ability to build relationships, drive results, and collaborate effectively across departments

Why Join Us?

Located in the heart of Portland’s historic Old Port, The Portland Regency Hotel & Spa offers a dynamic and collaborative hospitality environment focused on exceptional guest experiences and community connection. We are proud of our culture, our team, and our continued growth.

If you are a motivated hospitality sales leader looking to make an impact with a well-established independent hotel, we encourage you to apply.