CRM Email Manager

Why Join Superfeet Worldwide?

At Superfeet, we’re fueled by performance, innovation, and a mission to help athletes move better—from the ground up—ultimately making a positive impact in their lives. As a leader in the insole industry, we craft high-quality, performance-driven insoles that support movement at every level, from everyday activity to elite competitors.

We believe our employees are essential to that mission. We foster an inclusive, collaborative environment that encourages growth, sparks innovation, and challenges the status quo every step of the way.

We take care of our team with the same commitment we bring to every product we make—we go all in. That means 100% employer-paid medical, dental, vision, life insurance, and EAP premiums, so you can focus on what moves you. We build in time to recharge with paid holidays, vacation, sick leave and volunteer days to give back to your community. Looking ahead? We’ve got you covered with employer-matched 401(k) options (traditional or ROTH) and a $1,000 annual donation to the charity of your choice. And to keep you performing at your best—on and off the field—you and your family will receive free Superfeet insoles.

Who Are We Looking For?

We are seeking a dynamic and results-oriented Global CRM Email Marketing Lead to lead our CRM Email strategy and execution. This individual will be responsible for driving brand engagement and top-line sales through our CRM Email channels. The ideal candidate is a strategic thinker with a deep understanding of customer behavior, data analytics, and email marketing best practices.

What You’ll Do:

• Develop and execute a comprehensive CRM Email strategy aligned with overall business objectives and channel objectives
• Take full end-to-end responsibility to plan and develop Direct-to-Consumer CRM programs to drive consumer loyalty, engagement, purchase, and re-purchase.
• Deliver top-line sales targets for the channel.
• Drive customer retention and increase customer lifetime value
• Analyze and report on program, campaign, and testing results to determine ROI and optimize performance on weekly/monthly/quarterly basis.
• Own the CRM Email marketing calendar, ensuring timely and impactful campaigns. Develop content and messaging strategies that drive consumer engagement, loyalty, and purchase through increased conversion.
• Manage CRM Email campaign performance, including A/B testing and optimization.
• Work within the respective CRM platforms to create and launch campaigns on ongoing basis.  Build and send emails based on marketing calendar, targets and goals.
• Analyze customer data to identify trends, opportunities, and target audience segments.
• Develop meaningful creative input through briefing documents, partnering with creative teams to develop assets to leverage in CRM communications.
• Research and identify email best practices and relevant brand examples within the space for ongoing business growth.
• Oversee list management, data hygiene, and compliance with email marketing regulations.
• Partner with cross-functional teams to ensure seamless campaign execution.
• Ability to build and manage a high-performing CRM Email team.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 5-8 years of hands-on experience in CRM Email marketing, with a proven track record of driving results.
• Detailed understanding of planning, developing, and launching broad CRM Email campaigns on respective platform
• Excellent understanding and heavy use of email marketing platforms and CRM technology, such as DotDigltal or Klaviyo.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent project management and organizational skills.
• Strong leadership and team management abilities.
• Proven ability to collaborate with cross-functional teams.
• Passion for the apparel and footwear industry.

Superfeet can welcome remote team members in non-sales roles in the following states:

• Washington
• Oregon
• Nevada
• Ohio
• South Dakota
• Texas
• Wyoming   

If you live in a state outside of the six states listed above and you do not have plans to relocate to one of these states, unfortunately, we are unable to consider your application.  We appreciate your understanding.

Compensation: $80k - $100k annually DOE + company & SMART bonus opportunities  

Location:  Remote (or Hybrid, depending on location).

As part of our standard hiring process for new employees, employment with Superfeet will be contingent upon the successful completion of a drug screen and background check. Candidates must be 18 years or older to apply. 

All applicants and employees will enjoy equality of opportunity and fair treatment without regard to race, color, age, religion, pregnancy, sex, sexual orientation, disability, gender identity, gender expression, national origin, genetic information, veteran status, marital status, or prior protected activity.