Automotive Corporate Designer & Content Specialist

Sheehy Auto Stores is honored to win the 2024 Baltimore Sun, Richmond Times Dispatch & Washington Post Top Workplaces Award!!! 

Sheehy Auto Stores is one of the country's Top 30 Private Dealer groups, representing some of the industry's best brands with over 25 locations. Sheehy Auto Stores prides itself on finding the best team members, both experienced and new to the industry, who have that desire to achieve. 

Work Location: Corporate office in Fair Lakes, VA, with some travel required throughout Maryland and Virginia.

Work Remotely: Flexible scheduling with remote options, partial week; Office required on Mondays.

Salary is based on experience.

Join our team and help drive our brand forward through innovative design and engaging content across all marketing channels!

We don't take a "one-size-fits-all" approach when it comes to our employees' Benefits. Our programs are designed to improve your life at work and at home.

• Competitive salary and benefits package
• Opportunity to work on diverse creative projects
• Professional development and training opportunities
• Collaborative and fast-paced work environment
• Travel opportunities for industry events
• 401(k) w/ matching
• Health insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• Paid time off
• Family Leave

Sheehy Auto Stores is seeking a creative Marketing Designer & Content Specialist to join our corporate marketing team responsible for all creative output for 30 dealerships and the Sheehy Auto Stores corporate entity. This role combines traditional graphic design responsibilities with modern social media content creation and event marketing support within the fast-paced automotive industry. The ideal candidate will be a versatile creative professional who can develop compelling visual content across multiple channels while maintaining brand consistency and managing various marketing campaigns. This individual will work alongside another corporate designer, the Sheehy marketing team, and an external agency to ensure all marketing deliverables are facilitated within designated deadlines. Time management and an organized approach to the work are key.

Responsibilities

Design & Visual Content Creation

• Develop and design engaging visual content for digital and print materials, including advertisements, brochures, banners, signage, social media graphics, HTML/Dreamweaver email campaigns, and website assets
• Create dynamic social media content, including posts, stories, reels, and video graphics for platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube in collaboration with our Marketing Managers
• Design event-specific marketing material,s including promotional graphics, signage, digital displays, and branded collateral in collaboration with our Marketing Managers
• Maintain brand consistency and integrity across all design assets, ensuring adherence to brand guidelines and standards
• Ensure accuracy of all design elements, including text, images, and data, with a mandatory double-review process for all finalized assets

Social Media Content Management

• Generate creative social media content that aligns with brand voice and marketing objectives, including events, product launches, and other company initiatives
• Monitor social media trends and incorporate relevant elements into content strategy

Event Content & Support

• Design and produce marketing materials for dealer events, corporate events, and other promotional activities
• Create real-time social media content during events (photography, video, live posts)
• Develop post-event content, including recap materials, testimonials, and follow-up campaigns
• Travel required throughout Maryland and Virginia for select events to provide on-site marketing support and content creation
• Coordinate with event teams to ensure all visual elements align with event objectives and brand standards

Compliance & Brand Management

• Maintain all compliance standards, ensuring all elements adhere to internal Sheehy branding guidelines and manufacturer requirements
• Submit all elements to the manufacturer's pre-approval submission portals and monitor approvals
• Stay current with brand guideline updates and manufacturer requirements
• Provide creative input and contribute to brainstorming sessions and marketing strategies

Project & Campaign Management

• Manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment
• Utilize trafficking systems (Smartsheet) and file servers (OneDrive/Microsoft Teams) for project communication and file management
• Coordinate campaign management and trafficking, stay current on manufacturer campaigns, and download necessary assets
• Handle primary one-off requests, completing projects internally or managing outsourced work
• Manage monthly Smartsheet generation and input incoming jobs into project management systems

Production & Vendor Coordination

• Work closely with external agencies, vendors, printers, and suppliers to ensure high-quality production and timely delivery
• Request quotes from printers and monitor production timelines
• Communicate installation and delivery schedules to relevant teams
• Organize and maintain digital asset libraries using OneDrive, Shutterstock, and other platforms

Additional Responsibilities

• Logo development and brand identity projects
• File and server management, including organizing campaign elements and locating historical assets
• Process incoming design requests and coordinate with the design team (Monday-Thursday)
• Stay up-to-date with industry trends, design techniques, and social media best practices

Required Qualifications

• Bachelor's degree in Graphic Design, Marketing, Communications, or related field
• Min. 2-3 years of experience in graphic design
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with HTML/Dreamweaver for email campaign design
• Strong social media content creation skills across multiple platforms
• Experience with project management software (Smartsheet preferred)
• Excellent organizational and time management skills
• Strong attention to detail and proofreading abilities
• Willingness to travel occasionally for events
• Able to pass pre-employment background checks, MVR, and drug screen
• Must have a valid driver's license with a clean driving record

Preferred Qualifications

• Experience in automotive or retail industry
• Video editing and motion graphics skills
• Photography skills for event and social media content
• Experience with event marketing and/or trade show support
• Familiarity with brand compliance and OEM approval processes