Marketing Coordinator

Senior Helpers McKinney is seeking an energetic, relationship-driven, and digitally savvy Marketing Coordinator to lead our marketing efforts and grow our client base. This role blends face-to-face community engagement with digital marketing strategies to attract, convert, and retain clients in the senior care space.

This is a results-based role—your success will be measured by new client conversions.

If you're ready to market with purpose and grow with a mission-driven senior care team, apply now.

Key Responsibilities:

Client & Referral Development

• Generate new client leads by building and maintaining relationships with key healthcare and community referral partners: hospitals, senior living communities, VA, rehab centers, home health, hospice, and more.

• Conduct daily outreach contacts (calls, emails, visits, or virtual meetings) with potential referral sources to drive business development.

• Represent Senior Helpers at community events, senior expos, health fairs, and professional networking meetings.

• Present and promote our services to referral partners and prospects through one-on-one meetings and group presentations.

Digital Marketing & Brand Awareness

• Plan and execute social media/email campaigns, content, ads, and email newsletters that promote services, events, and brand awareness.

• Maintain and grow our digital presence on platforms like Facebook, Instagram, and etc, in alignment with franchise brand standards.

• Manage local listings, online reputation (including reviews), and basic website updates or landing pages.

• Collaborate with the Franchise Corporate marketing team for branded campaigns, materials, and best practices.

Marketing Strategy & Reporting

• Build and manage a monthly marketing calendar, aligning community outreach, digital promotions, and key events.

• Track key performance indicators (KPIs), referral data, and lead conversion metrics in our CRM.

• Analyze marketing results, identify trends, and adjust strategies to meet or exceed growth targets.

• Maintain compliance with HIPAA, branding, and company marketing guidelines.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field OR 3+ years of experience in healthcare sales/marketing

• Experience in home care, healthcare, senior services, or private duty setting is strongly preferred

• Strong understanding of digital marketing tools (social media, email, online ads)

• Comfortable presenting to professionals and the public

• Organized, self-motivated, results-driven, and comfortable working independently

• Proficient in Microsoft Office and CRM software

• Valid driver’s license, reliable vehicle, and willingness to travel locally

Why Join Us?

About Senior Helpers:

Since 2002, Senior Helpers® has been the nation's premier provider of in-home senior care, with locations all across the country. Our services range from specialized care for those with chronic diseases to companion services for seniors looking for assistance with daily activities. Our mission is to provide compassionate care and improve the quality of life for our clients, their families and our employees.

We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local news.