Marketing Operations Manager

Position Summary:

We are seeking a proactive and highly organized Marketing Operations Manager to drive the day-to-day execution of marketing initiatives across Rosen Automotive Group. This position is ideal for someone who thrives on keeping marketing projects moving — from service promotions to social content to vendor accountability — without needing a director-level title.

This role is not just about big-picture strategy. It’s about execution, consistency, and follow-through. The ideal candidate will support all Rosen rooftops (Milwaukee, Hyundai, Honda, Madison, Ford) and ensure marketing activities are implemented effectively and reported accurately.

Key Responsibilities:

Campaign Execution & Local Promotions

• Manage the execution of marketing campaigns across all rooftops — including monthly sales events, service specials, and seasonal promotions
• Collaborate with General Managers and department leads to gather store-level needs and activate tailored marketing support
• Maintain consistency across offers, creative messaging, and timelines for Milwaukee Nissan/Kia, Hyundai, Honda, Ford, and Rosen Madison

Website, Listings & Offer Management

• Partner with Tekion and Dealer.com contacts to ensure website specials are current and aligned with OEM incentives and local offers
• Ensure consistent updates across platforms like Cars.com, CarGurus, and third-party marketplaces

Social Media & Content Support

• Manage and schedule organic social content across platforms using Meta Business Suite
• Collaborate with out Senior Digital Content Strategy Specialist
•  

Event & Community Engagement Support

• Help coordinate community events, sponsorships, and on-site promotions
• Ensure logistical needs, budget limits, signage, and communication plans are handled on time

Vendor Oversight & Collaboration

• Serve as the internal point of contact for key marketing vendors including:
  • LotLinx
  • TurnKey (email marketing)
  • Cars.com / CarGurus
  • Facebook/Meta advertising
  • Google Ads / PPC support
• Ensure vendor performance is tracked and measured; escalate performance issues with data

Marketing Reporting & Accountability

• Build and maintain reporting dashboards in Excel/Google Sheets to track campaign spend, reach, engagement, and ROI
• Pull and interpret data from:
• Meta Business Suite
• Google Analytics
• TurnKey dashboards
• Tekion CRM reports
• Provide monthly performance summaries with recommendations for improvement — no fluff, just clean insights

Requirements:

• 3–5 years of experience in marketing coordination or operations, preferably in multi-location retail or automotive
• Strong project management skills — you follow up, follow through, and get things done
• Proficient with:
  • Meta Business Suite
  • Google Analytics
  • Tekion
  • Dealer.com or similar platforms
  • Canva or other lightweight creative tools
  • Microsoft Excel / Google Sheets
• Analytical and detail-oriented — must be comfortable pulling and presenting data in a clear, digestible way
• Excellent communicator — works well with sales teams, GMs, and execs 

Nice to Have:

• Experience with LotLinx, TurnKey, and other automotive-specific marketing vendors

• Familiarity with reputation management platforms