Head of Content & Storytelling

Mission

Turn Good Trouble into a daily, unavoidable cultural presence through powerful storytelling across platforms.

What This Role Really Does

This person ensures:

• The brand shows up every day, everywhere, with intention

• The story is felt, not just told

Key Outcomes

• Build a high-output content engine (daily/weekly cadence)

• Scale Dee as a category-defining founder voice

• Drive organic reach, engagement, and cultural relevance

• Create signature content series (Blues, leadership, legacy)

Core Responsibilities

• Own content strategy across:

  • LinkedIn (thought leadership)

  • Instagram (brand + lifestyle)

  • Email/newsletter (conversion + depth)

  • TikTok (engagement + lifestyle)

  • Video (short-form + long-form)

• Build and manage:

  • Content calendar (90-day rolling)

  • Creative team (design, video, copy)

• Develop:

  • Campaigns (Trouble in Blues, Pour With Purpose)

  • Founder storytelling platform (“Courage by Design” integration)

• Track and optimize engagement + conversion

Ideal Profile

• Background in:

  • Media, storytelling, or brand content

• Has built audience-driven brands or personalities

• Understands algorithm + emotion + narrative

• Can balance luxury + authenticity