Sales Operations Coordinator

Sales Operations Coordinator

Role Overview

The Sales Operations Coordinator is responsible for the execution and management of the Reformed Pilates sales funnel across an assigned portfolio of studio locations. This role owns lead response, appointment scheduling, CRM accuracy, show-rate support, and enrollment follow-up—ensuring every lead receives a timely, thoughtful, and consistent experience.

This is an execution-focused role that plays a critical part in supporting membership growth and studio performance. The Sales Operations Coordinator works in partnership with the Sales Operations Lead, with each team member managing a designated studio portfolio while maintaining ownership of their assigned leads throughout the entire enrollment journey.

Lead ownership follows a first-contact rule: whichever team member first engages a lead retains ownership of that lead through the full sales funnel, regardless of which studio the client ultimately visits.

 

What You'll Do

Sales Funnel Execution & Enrollment Support

• Manage all stages of the LAS(E) sales funnel across assigned studio locations
• Respond promptly to all inbound leads
• Warm leads and schedule studio visits, consultations, and introductory experiences
• Send appointment confirmations and reminders to maximize show rates
• Follow up with prospective members who have not yet enrolled
• Maintain ownership of assigned leads throughout the entire enrollment journey
• Ensure consistent execution of the Reformed Pilates sales process

CRM & Data Management

• Maintain accurate and up-to-date lead records within the CRM
• Log all outreach activity, lead status updates, and enrollment outcomes
• Ensure CRM data remains clean, organized, and actionable
• Identify and escalate data inconsistencies or system issues when needed

Studio & Team Partnership

• Partner closely with studio teams to support enrollment opportunities
• Communicate proactively regarding scheduled consultations and upcoming studio visits
• Support membership growth initiatives across assigned studio locations
• Serve as a resource to studio teams regarding lead management and sales process execution

Brand Experience & Process Standards

• Execute the Reformed Pilates sales process in a welcoming, consultative, and client-centered manner
• Uphold company response-time standards and follow-up expectations
• Deliver a high-touch experience that reflects the Reformed Pilates brand
• Maintain professionalism and consistency across all client interactions

What You Bring

Required Qualifications

• At least 2 years of previous experience in sales, hospitality, customer service, or client experience

• Strong communication and relationship-building skills
• Highly organized with strong attention to detail
• Ability to manage multiple priorities and deadlines simultaneously
• Comfortable working within CRM systems and technology platforms
• Strong follow-through and accountability
• Ability to work independently while collaborating effectively with cross-functional teams

Preferred Qualifications

• Experience in boutique fitness, wellness, hospitality, or membership-based businesses
• Familiarity with Mariana Tek, HubSpot, Salesforce, or similar CRM platforms
• Experience supporting multi-location operations

 

What Success Looks Like

Within the first 6–12 months:

• Lead response times consistently meet company standards
• Appointment scheduling and follow-up processes are executed with consistency
• CRM data is accurate, organized, and actionable
• Assigned studios experience strong lead engagement and enrollment support
• Enrollment conversion opportunities are maximized through proactive follow-up
• Studio teams feel supported and aligned with the sales process
• The Reformed Pilates sales experience remains high-touch, welcoming, and never pushy

Key Performance Indicators

• Lead Response Time
• Lead-to-Appointment Conversion Rate
• Appointment-to-Show Rate
• Show-to-Enrollment Conversion Rate
• Follow-Up Enrollment Conversion Rate
• CRM Data Accuracy & Timeliness

 

Studio Assignment

The Sales Operations Coordinator will initially support:

• All Texas studio locations
• Any studio within its first 12 months of operation company-wide

 

Studio assignments may evolve as the business grows and team portfolios are adjusted to maintain balanced workloads and operational efficiency.

Expectations

• Hybrid role with approximately 20 hours per week expected in the corporate office
• Remaining hours are flexible and may require responsiveness outside traditional business hours to support active leads and enrollment opportunities
• Maintain flexibility as business needs evolve and studio portfolios expand

 

Compensation & Benefits

• Base Salary: $60,000 annually
• Bonus Opportunity: Up to $12,000 annually (performance-based, paid monthly)
• Flexible PTO
• Complimentary Reformed Pilates Membership
• Additional benefits available based on eligibility

 

About Us

We are so thrilled you've chosen Reformed Pilates as your next career move!

At Reformed Pilates, we blend fitness and fun with high-energy reformer classes that deliver real results. Our 50-minute sessions are dynamic, engaging, and tailored for all levels. With a mission to make Pilates accessible to everyone, we're creating a space where clients and instructors thrive together.

Our Core Focus

"Changing people's lives through movement and community with an unwavering commitment to being the best in our industry." This Core Focus defines our standards, shapes our culture, and guides every class we teach. It reflects our dedication to exceptional instruction, meaningful client relationships, and a team environment where excellence is the expectation.