Performance Marketing Specialist

About Planned Parenthood Direct

Planned Parenthood Direct (PPDirect) is the digital arm of Planned Parenthood, delivering trusted sexual and reproductive health care via the Planned Parenthood Direct web/mobile app and period tracking via the Spot On app. Our mission is to enable Planned Parenthood care from anywhere — ensuring accessible care for patients on the go and from the safety, privacy and security of the home.

Job Summary

This position is open for a Full-Time Salary or Full-Time Contractor position. Please indicate in your cover letter if you have a preference for employment type.

Do you love building, analyzing, and optimizing paid media performance? In this role, we’re looking for someone who loves getting into the fine details to understand trends, optimize performance, and propose tests for ad campaigns. You will be responsible for executing and optimizing patient acquisition campaigns nationally and locally across paid social, display, search, email, and partnership channels. Beyond this, you’ll be responsible for creatively expanding existing marketing campaigns across additional channels, including search, email, content, partnerships, social media (paid and organic), other ads, and more, in partnership with a digital marketing agency.

You should thrive in a fast-paced environment and nurture a collaborative and agile approach. We’re looking for someone who is a skilled communicator with an eye for detail, a deep sense of curiosity and creativity to get to the root of what the data is telling us, and always looking to creatively solve problems.

Beyond being an adaptable and growth-minded marketer, you’ll need to be passionate about helping people access reproductive health care on their own terms. If that’s you, please apply! 

What you’ll do:

• Concept and execute patient acquisition campaigns across channels including social, SEM, display, and email to drive revenue and increase ROI

• Analyze and optimize campaign performance based on data-driven insights, as well as audience needs and new trends

• Proactively identify marketing performance issues, pinpoint root causes, and make recommendations for resolution

• Effectively communicate paid media performance and analyses through reporting or visualization dashboards

• Support organic marketing efforts as needed (e.g., social media, website)

• Execute projects flawlessly, utilizing project management processes and software (e.g., Asana, Figma, Confluence) to ensure seamless communication 

• Harbor and proactively cultivate a growth mindset, with a curiosity and eagerness to learn more about our patients, affiliates, product, and the reproductive healthcare landscape

• Report on performance using data-driven insights to make recommendations for future campaigns or concepts

Required qualifications: 

• 2-4 years of individual contributor experience in a role where you developed and executed marketing programs end-to-end

• Hands-on experience with B2C marketing analytics, A/B testing, campaign measurement, and lifecycle optimization across channels like email, SMS, social media, SEM, etc.

• Experience with conversion funnel analytics, customer segmentation and personalized targeting strategies

• Proficiency with web analytics tools (Google Analytics), paid marketing platforms (Google, Meta), email/SMS marketing platforms (Iterable), and graphic design platforms (Canva, Figma)

• Ability to blend marketing, art, and science to deliver impactful, data-driven lead generation, funnel acceleration, and revenue results

• Comfort and flexibility with the ambiguity inherent in a fast-paced startup environment

• Ability to execute on ambiguously-defined questions and translate business requirements into technical requirements

• Experience in health care is a must

Benefits and Perks

• Competitive salary

• Medical, dental, FSA, HSA, and vision insurance

• Professional development

• Educational Benefits

• 401K match

• Parental leave

• Inclusive team culture

• Wellness Programs

No Recruiters. Must have US work authorization.