General Sales Manager

General Sales Manager

Peters Honda, a high-volume, well-established and family-owned automotive dealership is seeking an experienced and motivated General Sales Manager to lead and drive performance across its New and Pre-Owned vehicle sales department. This is a unique opportunity to join a fast-paced, professional environment with strong support and potential for growth.

Key Responsibilities:

• Achieve monthly sales volume and gross profit targets
• Lead, manage, and develop the New and Pre-Owned Sales teams
• Recruit, hire, and coach high-performing sales professionals
• Maintain optimal inventory levels and days’ supply
• Ensure team is well-informed on vehicle inventory, marketing promotions, rebates, and incentives
• Accurately appraise trade-in vehicles and manage used vehicle acquisition strategy
• Collaborate with executive management to forecast sales and control expenses
• Personally support sales staff in customer interactions and closing deals
• Enhance the overall customer experience throughout the purchase process
• Coordinate with the Finance & Insurance (F&I) team to optimize the sales and delivery workflow
• Ensure compliance with dealership policies and regulatory requirements
• Promote a customer-centric, team-oriented culture aligned with company values

Qualifications:

• 3–5 years of automotive sales management experience required
• Strong leadership and coaching abilities
• Proficiency with Microsoft Office Suite (Outlook, Excel, Word)
• Experience with dealership management systems (CDK or similar) is a plus
• Ability to thrive in a performance-based, high-volume environment
• Professional appearance and a strong work ethic
• Excellent verbal and written communication skills
• Valid driver’s license and clean driving record required
• High school diploma or equivalent required; college education preferred

Compensation & Benefits:

• Competitive compensation package (performance-based)
• Health, dental, vision, life, and disability insurance
• 401(k) plan
• Paid time off/vacation
• Employee purchase benefits
• Vehicle purchase program
• Ongoing training and career advancement opportunities

Pre-employment Requirements:
All applicants must successfully complete a background check, motor vehicle record review, and drug screening prior to employment.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.