Dealership Community and Digital Marketing Manager

Position Title: Community and Digital Marketing Manager
Department: Marketing
Reports To: General Manager / Dealer Principal
Location: Parks Motor Group of Gainesville

Objective:

To increase community awareness, trust, and engagement by representing the dealership in local events, forming partnerships, and creating a consistent public presence across all relevant platforms including but not limited to social media. This position calls for hours of 9am - 6pm, but often time outside that scope for community events and representations off property. 

Key Responsibilities:

1. Community Engagement & Outreach

• Attend and represent the dealership at local events, such as fairs, charity fundraisers, school activities, sporting events, and business expos.
• Organize and manage dealership-hosted events, including car shows, “Cars & Coffee,” new model launch parties, and community BBQs.
• Build and maintain relationships with local schools, nonprofits, and business organizations (e.g., Chamber of Commerce, Rotary Club).
• Develop and oversee charity drives or sponsorship programs (e.g., school sports teams, local first responders).

2. Local Business & Influencer Collaboration

• Partner with local businesses for cross-promotional opportunities (e.g., giveaways, co-hosted events, social media shout-outs).
• Identify and engage local micro-influencers, content creators, and community figures to help spread dealership awareness authentically.
• Coordinate community spotlight content featuring local businesses, events, or individuals to be shared on social media.

3. Content Creation & Public Relations

• Document all community involvement through photos, videos, and testimonials for use on social media, website, and press releases.
• Maintain and grow email lists and local media contacts to send press releases and event updates.
• Create "Customer of the Month" or “Student Athlete of the Month” spotlights to build emotional ties between the dealership and the community.

4. Digital + Local Awareness Campaigns

• Launch geo-targeted social media ads promoting local events and community sponsorships.
• Promote dealership participation in local online forums, event calendars, and neighborhood platforms like Nextdoor.
• Ensure dealership branding is visible in the community via banners, sponsorship signs, event booths, and merchandise.

5. Social Media Strategy and Execution

• Drive engagement, leads, and brand visibility for Parts, Service, and Sales through consistent, strategic use of social media platforms tailored to dealership-specific goals.
• Create and maintain a daily content calendar across key platforms: Facebook, Instagram, TikTok, YouTube Shorts, and LinkedIn.
• Develop and publish engaging posts, reels, and stories that align with dealership goals and highlight:
• Sales Content: Inventory & promotions, new vehicle arrivals, monthly specials, and trade-in incentives.
• Service Content: Seasonal maintenance tips, department promotions, discounts, technician introductions, and team member spotlights.
• Coordinate with Parts, Service, and Sales departments to gather real-time content and capture customer testimonials, delivery photos, and staff highlights.
• Monitor and respond to audience engagement (comments, messages, tags) within 24 hours to ensure timely and consistent customer interaction.
• Track and report on key social media metrics (reach, impressions, click-throughs, lead generation) and adjust content strategy to improve performance.
• Ensure that all posts maintain consistent brand voice, tone, and dealership culture across platforms.

• Posting Frequency Requirements:

• Facebook: 1–2 posts per day – inventory, community events, dealership updates
• Instagram: 1 post + 1 story per day – visual branding, vehicle features, team culture
• TikTok: 1 post every 1–2 days – skits, behind-the-scenes content, educational and entertaining clips
• YouTube Shorts: 2–3 videos per week – walkarounds, customer experiences, tips
• LinkedIn: 2–3 posts per week – professional branding, hiring, business highlights

6. Monthly Key Performance Indicators (KPIs) to be turned in Daily, Weekly, Monthly to the General Manager:

• Number of community events attended or hosted per month
• Growth in local social media followers and engagement rates
• Community mentions, partnerships, and cross-promotions initiated
• Media features or PR stories generated
• Event attendance and lead capture effectiveness