Commercial Planning Manager

Commercial Planning Manager

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Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico, and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases. This impressive roster of brands, accounts, and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more visit: www.palmbay.com.

Position Overview: The Commercial Planning Manager reports to the VP of Commercial Planning and plays a pivotal role in the management and execution of the national incentive calendar, commercialization of the innovation agenda, and annual planning. If you are a collaborative self-starter with deep commercial experience who is inspired by owning accountability to align and execute across the marketing and sales functions – this could be the opportunity you have been waiting for!

This role serves as the operational driver responsible to enable execution of national incentive programs, innovation items and planning deliverables. Responsible to manage timelines, templates, and deliverables, and to communicate progress against program objectives at the brand and market level. This position also translates the needs of sales into marketing deliverables, and helps translate marketing programs into sales templates that drive execution. This position will help ensure the organization delivers against the timing requirements of our distributor partners with content and materials from our marketing team to enable the sales team for incentives, marketing programs, and innovations.

We’re seeking candidates that excel at outcome-based collaboration, primarily between sales and marketing. The role requires exceptional interpersonal dexterity, and the ability to partner while holding individuals accountable. Ideal candidates have deep commercial knowledge of all 3 tiers of the Beverage Alcohol industry and have 3-5 years experience in roles within sales, marketing, and distributor management managing incentives and launching new items. They’ll thrive under pressure, operate with a sense of mission, urgency and accountability, and be capable of managing a complex and sophisticated task load in a dynamic environment. If you have these skills and experience we’d love to meet you!

Location: New York, New York (Hybrid 4 days in office)

Responsibilities/Essential Functions:

National incentives:

• Maintains national incentive calendar once aligned
• Ensures deliverables are to a high standard and on time
• Enables creation of tracking
• Monitors progress versus goals and communicates to stakeholders

Innovation:

• Creates and maintains launch calendar timing for sales across the portfolio
• Proactively ensures all deliverables are on time and commercially appropriate
• Conducts state registrations and new item setup with distributors
• Organizes innovation launch calls and agendas at appropriate times
• Reviews all content for completion prior to calls

Annual Planning:

• Manages timelines across finance, sales, marketing, BI once established
• Proactively ensures adherence to deliverables, shepherding requirements across departments

Educational Qualifications & Experiences:

• Bachelor’s degree in business administration (finance, marketing, or related field) required.  
• 3-5 years of experience in Beverage Alcohol working directly with distributors in a sales or marketing capacity. Experience across sales and marketing strongly preferred.
• Deep knowledge of Beverage Alcohol and three-tiered system.
• Strong commercial acumen and experience with incentive development or execution.
• Proficiency in MS Office and industry enterprise planning tools (e.g., Power BI, Cognos, SharePoint); familiarity with syndicated data (e.g., Circana).
• Proven ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Strong communication and collaboration skills to influence internal and external stakeholders.
• Proactive approach to managing workload and keeping leadership informed.

Competencies:

• Project management: Ability to make progress on multiple initiatives simultaneously and manage a wide swath of deliverables.
• Tactical Execution: Implement strategies with precision and efficiency.
• Interpersonal Savvy: Build trust and collaboration with diverse stakeholders.
• Commercial understanding: Knows what sales and distributors need to be successful on new items and programs.
• Deadline-Driven: Achieve required timing with best in class deliverables.
• Process Management: Streamline operations for efficiency and consistency.
• Knowledge Sharing: Foster collaboration through information exchange.

Time Spend:

• 10% Field – US Travel
• 90% Office

Benefits Overview:

Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.

Palm Bay International is an equal opportunity employer.