Digital Marketing Strategist

Healthcare Digital Marketing Strategist

Help Shape the Future of Healthcare Marketing

At OrthoSynetics, we believe practice success happens when every part works together. We partner with more than 300 orthodontic and pediatric dental practices nationwide, helping them grow revenue, improve profitability, and create a seamless patient experience.

Now, we're looking for a Healthcare Digital Marketing Strategist to join our digital advertising team and turn data, creativity, and strategy into measurable results.

What You'll Do

You'll take the lead on paid media strategy across social and search, managing campaigns from strategy and launch through optimization, reporting, and recommendations.

Paid Social

• Develop, manage, and optimize Facebook and Instagram campaigns.

• Manage moderate to large-scale paid media accounts.

• Analyze campaign performance and turn insights into actionable strategies.

• Develop weekly and monthly client reporting and recommendations.

• Partner with creative teams on ad copy, content, and ideal assets.

• Set client goals and develop strategies designed to increase ROI.

• Collaborate with account managers and team members to keep campaigns aligned with long-term client goals.

Paid Search

• Build, launch, manage, and optimize paid search and display campaigns.

• Develop campaign strategies based on client goals, performance data, and market insights.

• Test and analyze keywords, bids, ad copy, and landing pages.

• Monitor KPIs, ROI, and campaign performance and communicate recommendations.

• Stay current on PPC trends, search engine updates, and digital advertising best practices.

• Work with tools such as Google Analytics, Google Tag Manager, SEMRush, and bid management/reporting platforms.

• Identify opportunities to improve efficiency and campaign performance.

What We're Looking For

We're looking for someone who can see both the big picture and the small details—someone who enjoys strategy, understands data, communicates confidently, and knows how to turn insights into action.

Qualifications:

• 4+ years of paid media strategy, execution, and reporting experience, preferably within an advertising agency.

• Healthcare marketing experience is a plus.

• Strong client relationship and interpersonal skills.

• Ability to interpret market research, demographic, and psychographic data.

• Excellent organization and time-management skills.

• Strong written and verbal communication.

• Exceptional attention to detail.

• Proven ability to deliver results and get the right things done.

• Bachelor's degree in Business, Marketing, or a related field, plus 4+ years of relevant experience, or an equivalent combination of education and experience.

Why OrthoSynetics?

We don't just support practices—we help them thrive.

Our benefits include:

• Medical, Dental & Vision Insurance

• 401(k)

• Short-Term Disability & Critical Illness Coverage

• Corporate employees: Paid parking

• Corporate employees: $20,000 complimentary life insurance policy

If you're a strategic digital marketer who loves paid media, performance data, client strategy, and making an impact, we'd love to hear from you.

Join OrthoSynetics and help us make healthcare marketing work smarter.

OrthoSynetics is an Equal Opportunity Employer and makes employment decisions without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable law.