Demand Generation Manager

Join Nextpoint's Marketing Team to drive growth through impactful campaigns, feature launches, and collaboration with product and sales teams.

Hey, thanks so much for joining us! We totally get how exhausting job hunting can be, so let’s dive right in and share what we’ve got for you.

Who we are and what we offer at Nextpoint

Nextpoint delivers transformative software and services for all law-kind. Our award-winning team is 100% focused on making it simple, fluid, and affordable for law firms of all sizes to win the day, with streamlined ediscovery workflows, simplified case management, and best-in-class security at every point. Our secure, cloud-based solution lets teams begin document review in minutes with powerful data analytics tools, a user-friendly interface and collaborative access from anywhere.  Innovative case prep and presentation features exceed expectations of what smart eLaw software can do.

We’re problem solvers, simplifiers, and challenge seekers, all united by a shared goal: fostering a happy workplace and delivering great results for our clients. At Nextpoint, we value innovation, creativity, diversity, and initiative, thriving in a tech-forward environment where our team enjoys coming to work. If you thrive in a relaxed, informal setting and love taking on new challenges, Nextpoint is the perfect place for you to grow and be rewarded.

Where and how you can work

Ravenswood is the home to our headquarters in Chicago, Illinois. We take pride in having a friendly, open office life that is relaxed and honest. We truly want you to come to work as your whole self. As a flexible-first organization, this role requires the Manager of Demand Generation to be onsite at the office two-three days a week.

What you’d be doing in this role

The impact you’ll make

• Drive Lead and Pipeline Generation: Develop and execute strategies to generate MQLs and SQLs that align with revenue objectives. Establish and monitor KPIs to measure lead generation success, collaborating with sales teams to maximize pipeline impact. Create lead nurturing and scoring frameworks to guide prospects through the buyer journey effectively.

• Align Sales and Marketing: Partner with sales to ensure seamless lead handoff and follow-up processes, educating teams on lead sources and campaign goals to maintain consistent outreach messaging.

• Plan and Execute Campaigns: Design and implement integrated marketing campaigns across channels like email, digital ads, social media, webinars, and events. Collaborate with content, design, and digital teams to deliver engaging assets and messaging. Maintain campaign calendars to ensure timely execution.

• Optimize Campaign Performance: Leverage data and insights to personalize outreach and improve campaign outcomes. Align campaigns with audience segmentation, buyer personas, and intent signals for maximum effectiveness. Monitor and iterate strategies to enhance ROI and scalability.

• Track and Report Analytics: Define, measure, and continuously improve funnel metrics, including lead conversion rates and campaign ROI. Regularly report demand generation performance to stakeholders, providing insights and recommendations to refine marketing and sales strategies.

Your expertise

• Proven Demand Generation Expertise: Bring 4+ years of experience in demand generation or related roles, with a focus on B2B SaaS or sectors like associations, nonprofits, or events. Demonstrate a strong track record of driving substantial pipeline growth through multichannel marketing strategies.

• Specialized Skills in Lead Generation: Showcase expertise in lead generation, nurturing, and pipeline acceleration strategies that directly contribute to revenue objectives.

• Technical Proficiency: Possess a strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Leverage proficiency in digital marketing tools and techniques, including paid media, SEO, and content marketing.

• Leadership and Team Management: Excel in building and managing high-performing teams, fostering collaboration and accountability to achieve shared goals.

• Strategic Project Management: Utilize strong project management skills to drive effective execution of marketing initiatives and ensure alignment with broader business objectives.

Don’t just take our word for it that we’re awesome!

• 50 BEST STARTUPS TO WORK FOR IN CHICAGO, IL 2024
• 100 BEST PLACES TO WORK IN CHICAGO, IL 2024
  
• 50 BEST STARTUPS TO WORK FOR IN THE US 2024
• Glassdoor
• G2
• Capterra
  
• Nextpoint Culture
  
  

What we bring to the table besides salary

• Competitive pay that matches your experience
  

• Flexible hybrid schedule (2-3 days in-person)
  

• PPO Health Plan, plus Dental and Vision coverage
  

• FSA options for health, dependents, and transit
  

• Generous PTO, paid holidays, and extra perks like flexible summer hours, quarterly mental health days, and floating holidays
  

• Annual professional development stipend to keep growing
  

• Monthly flexible benefit stipend to spend on what matters to you
  

• 401k plan with matching

• Free lunch in the office Monday through Wednesday, plus a stocked kitchen and bar!
  

• And more good stuff!
  

• Most importantly, we offer a psychologically safe and inclusive environment where everyone feels welcome and supported.
  
  

Equal Opportunity Employer

Nextpoint is an equal opportunity employer. We strive to foster a diverse workplace, actively seeking to recruit, retain and promote people of color and LBGTQ+ candidates. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. If you are interested in our company we encourage you to apply even if you do not see an applicable job description, as we are growing fast and are always on the lookout for high performing, curious, entrepreneurial-minded individuals to join our team!