Nations Info Corp. is seeking a Vice President of Digital Marketing to join our management team, reporting directly to the CMO and responsible for leadership in all aspects of digital marketing with an emphasis on Search Engine Marketing, Paid Social, Programmatic, Remarketing and SEO. You will play a critical, hands-on role in the development, and execution of the marketing strategy for new customer acquisition. The role includes competitive positioning and analysis with direct P&L responsibility. This is a great opportunity for an experienced marketing professional to make a substantial impact in our growing company. The ideal candidate should be a driven, innovative, analytical leader who thrives in a fast paced, dynamic environment.
P&L management of all paid media channels
Define strategy and execute to deliver sales and profit targets directly related to new customer acquisition.
Manage ROAS on all online channels including Paid Search, Paid Social, Programmatic, Email, SMS, Native, SEO and others
Oversee a team of professionals to manage day-to-day aspects of digital marketing campaigns, including campaign structure, ad creative, bid management, targeting & keywords, budget assignments, etc.to ensure optimal performance
Be responsible for post-click performance, including landing pages, conversion rates, lifetime value and risk management
Rapidly develop and launch qualitative and quantitative A/B and multivariate tests to optimize performance, introducing ideas for new creatives, landing pages and marketing channels, to achieve continuous improvement
Enhance reporting and analytics for each channel to efficiently manage performance and ensure we stay one step ahead of the competition, with a specific focus on cost per acquisition, conversion rates, return on ad spend, volume, retention and lifetime value
Conduct frequent analysis of competitive business strategies and tactics
Develop and execute strategies to further optimize marketing efficiency, including improved targeting, personalization, attribution, etc.
Partner with our technology and product teams to improve on-site conversion via landing pages and sign-up flow optimizations
Develop and lead a world-class team of direct marketing professionals
Understand and ensure compliance with industry regulations
Stay current on best practices, latest trends, and new vendors in digital marketing
Skills & Qualifications
Bachelor’s Degree in marketing, statistics or a related field, Master’s Degree preferred
10+ years experience in digital marketing and data analytics across various channels (SEM, Display, Social, Email, SMS, Native, Video, SEO)
5+ year track record of successful experience leading digital marketing teams
Deep understanding of customer lifetime value and ROAS projections
Hands on experience launching and succeeding in large scale complex, paid digital media campaigns using the key channels listed above
Deep understanding and experience with customer targeting, segmentation and personalization
Proven track record of converting data-driven analytics to, drive targeted digital campaigns, optimize user flow, and drive conversion
Excellent understanding of digital acquisition planning and execution within a fast-paced environment
Strong critical thinking and analytical skills.
Master of Excel, Sisense, Tableau or other reporting and analysis tools
Highly organized and detail-oriented, with the ability to process massive amounts of data and make good decisions
Expert in operating Google Analytics or a similar analytics platform
Exceptional organizational and project management skills
Excellent communication and interpersonal skills required to collaborate with immediate and cross functional teams
Working knowledge of HTML, CSS and front-end technologies to optimize customer experience
Deep experience in A/B testing
This position will be located in Westlake Village, California. Nations Info Corp is an Equal Opportunity Employer and offers a competitive total compensation package and a casual, results-driven work environment. When applying please submit cover letter and resume.
Location: Westlake Village, CA
Status: Full time
Benefits include company sponsored 401K, with company match
Additional benefits include: Health, Vision and Dental Insurance, Life Insurance, Long Term Disability
Salary: Competitive, based on experience
About Nations Info Corp:
Founded in 2005, Nations Info Corp is a leading online provider of real estate and financial information and services to consumers, investors and professionals. The company's overarching objective is to aggregate and synthesize massive amounts of data, which is otherwise difficult to find and interpret, into formats which are easy to access, use and ultimately empowering for its customers. Our goal is to present information which can help our customers make informed decisions to identify opportunities to improve their lives, protect their identity and create personal connections to enhance their businesses and personal network.
We are continually looking to the future by innovating and bringing new data driven, consumer products to the marketplace in different verticals. To accomplish these goals, we've grown an extraordinarily talented team and have established office locations in Westlake Village, CA and Santa Barbara, CA. We strive to hire and partner with only the best players in the industry.
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