Social Media Manager & Content Creator

Gallatin, TN
Full Time

or

Now Hiring: Social Media Manager & Content Creator | $70K | Travel Between MI & TN

Are you a content-creating powerhouse with a passion for storytelling, behind-the-scenes access, and building authentic brand voices? Do you dream in trending audio, captions, and reels?

WE Auto — a growing, independently owned automotive group — is looking for a highly talented, creative, and engaging Social Media Manager/Content Creator to bring our brand to life across platforms. You’ll lead the charge in managing and creating social media content for all 4 locations:

  • Toyota of Ann Arbor

  • Subaru of Ann Arbor

  • Gallatin Ford

  • Gallatin Chrysler Dodge Jeep Ram

What You'll Do:

  • Film, edit, and post short-form video content (TikTok, Reels, Stories) featuring team members, service tips, community events, and behind-the-scenes shop life

  • Build and manage a cohesive content calendar for all locations

  • Travel between Ann Arbor, MI and Gallatin, TN to capture content on-site (travel required regularly)

  • Collaborate with leadership, recruiters, and employees to create people-first content that showcases our unique culture

  • Build and grow brand awareness — increasing followers, engagement, and reach across all platforms

We’re Looking for Someone Who:


Has a strong personal or professional social media following that shows you know how to build an audience
Knows how to create scroll-stopping, on-trend content
Is confident on camera AND behind it
Has a portfolio or examples of original work (personal accounts welcome!)
Thrives in fast-paced, collaborative, people-focused environments
Is willing and able to travel between our TN and MI locations on a regular basis

Why WE Auto?

  • Up to $70,000/year salary

  • Travel perks 

  • Creative freedom & ownership of your strategy

  • Be part of a forward-thinking, people-first company that believes in internal growth and community impact

  • Your content will help us recruit top talent, celebrate our team, and connect with our customers

Think you're the voice (and lens) we've been looking for?
Apply today with your resume and links to your social media handles or portfolio.

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