Sales Enablement Manager

 

 

Mighty Distributing System of America, LLC (MDSA, LLC) (Mighty Auto Parts), the quality/service leader in the automotive aftermarket, is a leading automotive parts distributing firm based in Peachtree Corners (Atlanta Metro), Georgia. Our company provides an inviting atmosphere in which to work and our culture and people bring a wealth of experience, talent and enthusiasm to their jobs. MDSA, LLC has earned the respect of our industry through our expertise and accolades, such as Atlanta Business Chronicle-Top 25 Franchises award, Entrepreneur Magazine-Top 500 Franchises & America’s Top Franchise Opportunities award and Franchise Business Review-Best Franchise Opportunities award. The most unique element of this winning combination is Mighty's organizational culture that prizes extraordinary personal service over all else; doing whatever it takes to enhance the success of its customer-partners.

 

Job Summary

Mighty Auto Parts is seeking a Sales Enablement Manager that will drive the success of our wholesale distribution franchise system by developing and implementing strategies focused on sales training, product promotion, incentive plans, and product launches. This role will collaborate with franchisees, sales teams, and cross-functional departments to equip sales staff with the tools, knowledge, and motivation needed to achieve revenue goals and enhance customer satisfaction. The ideal candidate is a strategic thinker with strong communication skills and a passion for empowering sales teams in a franchise environment.

Key Responsibilities

• Sales Training & Development: 

• Partner with the Director of Training to design and deliver comprehensive sales training programs tailored to franchise sales teams, covering product knowledge, sales techniques, and customer engagement strategies. 
• Create on-boarding programs for new franchise sales staff to ensure rapid integration and productivity. 
• Provide ongoing coaching, workshops, and resources to enhance sales skills and maintain alignment with company standards.

• Product Promotion: 

• Develop and execute promotional strategies to highlight key products and drive sales across the franchise network. 
• Collaborate with marketing to create compelling sales collateral, presentations, and campaigns that resonate with wholesale customers. 
• Ensure franchisees and sales teams are equipped with up-to-date product information and competitive positioning.

• Incentive Plans: 

• Design and manage incentive programs to motivate franchise sales teams and align with company objectives. 
• Analyze sales performance data to measure the effectiveness of incentive plans and recommend adjustments to maximize results. 
• Communicate incentive structures clearly to franchisees and sales staff, ensuring transparency and engagement.

• Product Launches: 

• Lead the planning and execution of product launches across the franchise system, coordinating with product development, marketing, and operations teams. 
• Develop launch strategies, including sales playbooks, promotional materials, and training sessions to ensure successful adoption. 
• Monitor launch performance and gather feedback from franchisees to inform future launches.

• Franchise Support & Collaboration: 

• Act as a primary point of contact for franchisees on sales enablement initiatives, addressing their needs and fostering strong relationships. 
• Conduct regular check-ins with franchisees to assess training needs, share best practices, and ensure consistent execution of sales strategies. 
• Facilitate knowledge-sharing across the franchise network to promote a unified sales approach.
• Work directly with the Major Accounts team on regular monthly/quarterly communications, sales promotions, etc.

 

• Performance Tracking & Reporting: 

• Track and analyze key performance indicators (KPIs) related to sales training, product promotions, and incentive programs. 
• Provide regular reports to leadership on the impact of enablement initiatives and recommend data-driven improvements. 
• Leverage CRM tools and analytics platforms to monitor sales trends and identify opportunities for growth.

• Represent the marketing department during franchise site visits and national meetings (travel up to 20%)
• Reports to the VP of Marketing & Brand

Qualifications

• Bachelor’s degree in Business, Marketing, Communications or a related field; advanced degree a plus. 
• 5+ years of experience in sales enablement, sales training, or a related role, preferably in wholesale distribution or a franchise system. 
• Proven track record of designing and implementing successful sales training programs and incentive plans. 
• Strong understanding of product promotion strategies and product launch processes. 
• Excellent communication and presentation skills, with the ability to engage diverse audiences. 
• Proficiency in CRM software (e.g., Salesforce or FranConnect) and data analysis tools. 
• Ability to work independently and collaboratively in a fast-paced environment. 
• Experience working with franchise systems or distributed sales teams is highly desirable.
• Automotive background is a plus.

Key Competencies:

• Strategic Thinking 
• Leadership & Influence 
• Project Management 
• Data-Driven Decision Making 
• Relationship Building 
• Adaptability

Compensation & Benefits: 

• Competitive salary with performance-based bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Paid time off and professional development opportunities
• Hybrid role – WFH 2 days per week; in-office 3 days per week

 

About Mighty Distributing System of America

Mighty is headquartered in Peachtree Corners, GA, and supports more than 96 U.S. distributors in 45 states and nine international markets. The Mighty System blends national brand strength with local inventory expertise, offering OE-quality underhood and undercar parts, lubricants, chemical products, and shop supplies. With a business model built on exclusive relationships with independent service centers, quick lubes, and new car dealerships, Mighty has remained a trusted partner to the automotive industry since 1963.

 

"Job descriptions are not intended, and should not be construed, to be all-inclusive lists of all responsibilities, skills, efforts or working conditions associated with this job. While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from particular jobs and assign other duties as necessary."

"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, age, national origin, or disability."