Leasing & Marketing Manager

Bloomington, IN
Full Time

or

We are seeking a Leasing & Marketing Manager who will harness their passion for people to lead a team of relationship builders dedicated to achieving customer satisfaction and driving our revenue goals. This role involves implementing and maintaining initiatives that support our revenue and sales objectives, prioritizing exceptional customer experiences, and nurturing a customer-centric culture. The Leasing & Marketing Manager will spearhead the development and execution of a strategic marketing plan aimed at enhancing the property’s leasing efforts through strengthened brand recognition and reputation. Key responsibilities include retaining existing residents, leasing current availability, and pre-leasing future availability. Collaborating closely with the Community Manager, this position ensures the seamless execution of creative, targeted campaigns and events under the MHG Brand umbrella. The ideal candidate will leverage their expertise in marketing techniques to positively impact on our sales and leasing efforts.

Salary Range: $52,264 - $61,672

 

Key attributes in our next team member: 

  • Customer-Centric Attitude
  • High-Energy
  • Empathetic
  • Reliable
  • Motivator
  • Communicator 

 

Responsibilities:

Sales and Revenue Management

  • Manages all customer interactions on the sales floor, both personally and through directing team members in alignment with company standards.
  • Escalates customer feedback on sales barriers and implements solutions.
  • Works closely with the Community Manager to develop market and demand analysis to craft the community’s revenue plans for each sales year including renewal plans and incentives, new resident incentives, unit mix configurations, rates, premiums, fees, deadlines, etc., and communicates revenue goals to their team.
  • Presents performance results of current sales strategy and provides recommendations, revisions and augmentations of the strategy in effort to improve Sales and Revenue attainment results.
  • Performs weekly market surveys, manages and reports on revenue proforma and can accurately report on achievement of revenue targets including overall market rates, gain to lease, loss to lease, concessions, leasing velocity.
  • Operates all aspects of customer experience and sales in line with property brand standards.
  • Continually maintain and communicate current information on the following items.
    • General community knowledge (number of buildings, unit mix, physical amenities, location, university relationship, etc.)
    • Market (all information contained in market survey) and can compellingly communicate their assigned community’s value proposition relative to peer assets.
    • Content and administrative processes of the Application, Lease Agreement, Assignment process, Community Policies, utilization of Property Management Software and various Addenda.
    • Sales skills and overall ability to interact with customers in a sales capacity to meet the community’s revenue targets.

Customer Experience & Marketing Initiatives:

  • Provides immediate assistance to customers as available, requested and necessary.
  • Plans, promotes and executes customer experience initiatives, for all customers, for both the community and on-campus throughout the course of the year.
  • Incorporates various social media and communication platforms to engage customers and narrate the lifestyle and experience of living at the community through photography, videography and the written word.   
  • Manages promotional material and property incentives
  • Actively manages and responds to publicly posted customer concerns

Team Member Management:

  • Encourages and manages team members; supports day-to-day operations.
  • Participates in recruiting and selection of all leasing team members.
  • Trains and holds all team members accountable for delivering exceptional customer experience, holds team members accountable for meeting revenue and sales goals, and consistently reinforces MHG’s expectations.
  • Delivers coaching conversations around opportunities to maintain customer experience and sales strategies

The responsibilities listed above are not all inclusive.

Qualifications:

  • Minimum of two years of customer service, sales and/or community management experience, or an equivalent combination.
  • Ability and willingness to work up to six days per week for necessary level of management coverage.
  • Values and fosters a sensitive and supportive approach to a diverse working and living environment.
  • Commitment to excellence and high standards, with acute attention to detail.
  • Excellent written and verbal communication skills.
  • Proficient in Microsoft Office and Property Management Systems.
  • Works well with all levels of management.
  • Strong organizational, problem-solving, and analytical skills.
  • Handles multiple, complex projects, with minimal guidance, prioritizes effectively, and meets deadlines.
  • Works well independently and as a member of various teams.

Benefits Offered:

  • Employee Referral Program $
  • Bonus Program $
  • Merit Increase $
  • Paid Vacation
  • Flex Days
  • 401k with Employer Contribution
  • Medical, Dental, Vision
  • Life Insurance
  • Long-term/Short-term Disability
  • Accident Insurance
  • Critical Insurance

 

MHG Hotels LLC seeks to attract and retain a high-performing and diverse workforce in which employee differences are respected and valued to better meet the varying needs of the diverse customers we serve.  MHG Hotels LLC is an equal opportunity employer and does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.

If you are an individual with a disability and need assistance completing the online application, please call 317-356-4000 extension 203.  Please leave a message and a member of our Human Resources team will return your call within three business days.  Alternatively, an email may be sent to hr@mhghotelsllc.com “Applicant Accommodation” should be included in the subject line of the email.  Please note that this phone number and email are only for those individuals who would like to request accommodation to apply for a job.

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