Digital Marketing Coordinator
Atlanta, GA
Full Time
or

Mercedes-Benz of Buckhead is the premier Mercedes-Benz dealership in Metro Atlanta.   

At Mercedes-Benz of Buckhead, you can expect to work as part of a talented team of dedicated staff - dedicated to providing excellent customer service on extraordinary vehicles.  Our teams work with a collaborative approach and encourages success among each member. 

What we offer:

  • Medical, dental, Vision

  • 401K

  • Paid vacation

  • Employee referrals

  • Discounts on products & service

  • Family & owned operated

Responsibilities:

  • Work closely with Dealership leadership (GM, GSM, FOD etc.) to establish marketing goals and ensure profitability of products and/or services

  • Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company

  • Plan and be responsible for the organization's advertising and promotion activities, focusing on website content, social media promotions

  • Plan and handle all print, electronic, and direct mail outlets

  • Communicate with outside advertising agencies on ongoing campaigns

  • Digital vendor selection + management: Understand the language they speak, set clear goals and objectives, and make sure all vendors are working together for the best results

  • Creation and upkeep of online assets & ensure each team has what they need

  • Driven Reporting: Put systems in place to monitor performance, show how digital affects bottom line, alignment with monthly sales goals and objectives

  • Generate appointments and quotes by means of dedicated outbound prospecting and lead activity management in an effort to qualify and market to potential customers

  • Handle all incoming internet email leads and internet phone leads

  • Check email frequently and respond to inquiries immediately

Qualifications:

  • Good verbal and written communication skills

  • Previous marketing management experience (required)

  • Time management, prioritization skills, and ability to multitask (required)

  • Ambitious, goal-oriented, and eager to improve

  • Google Ad word certified

  • 3 years’ experience in digital marketing 

 

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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