General Sales Manager (GSM) – Automotive Dealership

Automotive Dealership | South Carolina
Full-Time

A premier luxury automotive dealership is seeking an experienced and high-performing General Sales Manager (GSM) to lead and develop a results-driven sales organization focused on customer experience, profitability, leadership, and operational excellence.

This opportunity is ideal for an automotive leader with strong luxury or high-line dealership experience who thrives in a fast-paced environment and understands modern automotive retail, digital sales strategy, customer satisfaction, and team development.

We are looking for a hands-on leader who can drive performance, develop people, maintain accountability, and elevate the dealership’s overall sales culture.

Job Responsibilities

• Lead and manage all dealership sales operations and daily sales team performance
• Drive new and pre-owned vehicle sales growth while maintaining profitability
• Recruit, train, coach, and develop high-performing automotive sales professionals
• Monitor CRM activity, internet lead management, and digital retail processes
• Work closely with BDC, finance, and executive leadership teams to maximize performance
• Analyze KPIs, sales reports, inventory performance, and operational metrics
• Maintain strong focus on luxury customer experience and dealership reputation
• Oversee desk management, deal structure, inventory management, and sales process execution
• Ensure accountability across follow-up, appointment-setting, and customer engagement processes
• Foster a professional, performance-oriented dealership culture

Qualifications

• 5+ years of automotive dealership management experience required
• Previous experience as a General Sales Manager, Sales Manager, or Automotive Sales Director preferred
• Luxury, high-line, or premium automotive dealership experience strongly preferred
• Proven track record of driving automotive sales growth and dealership profitability
• Strong leadership, coaching, and employee development abilities
• Deep understanding of CRM systems, internet sales, digital retailing, and lead management
• Strong desk management and automotive inventory management experience
• Data-driven mindset with strong analytical and problem-solving skills
• Strong customer service and customer satisfaction focus
• Experience building and managing high-performing automotive sales teams
• Comfortable working in a fast-paced, high-accountability dealership environment
• Strong communication, leadership, and organizational skills
• Valid driver’s license required

Compensation & Benefits

• Competitive compensation package
• Performance-based bonuses and incentives
• Paid Time Off (PTO)
• Health, dental, and vision insurance
• Employer-paid life insurance and short-term disability
• 401(k)
• Opportunity to lead within a premier luxury automotive environment
• Growth-focused and performance-driven leadership team

Why Join Us

This is an opportunity to lead a modern luxury automotive sales organization focused on customer experience, operational excellence, accountability, and long-term growth.

If you are a driven automotive leader who sets the standard for performance, leadership, and professionalism, we encourage you to apply today.

We are an equal opportunity employer and prohibit discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other protected characteristic under federal, state, or local law.