New Car Sales Manager

Job Title: New Car Sales Manager

Location: Lunghamer Buick GMC – Waterford, MI
Department: Sales
Reports To: General Sales Manager / General Manager

Position Summary

Lunghamer Buick GMC is seeking an experienced and driven New Car Sales Manager to lead our new vehicle sales operations. This role is responsible for managing the new car sales team, driving sales performance, ensuring exceptional customer satisfaction, and maintaining strong manufacturer relationships. The ideal candidate is a hands-on leader with proven automotive sales management experience and a passion for developing people and processes.

Key Responsibilities

Sales Leadership & Performance

• Lead, coach, and motivate the new vehicle sales team to achieve and exceed monthly, quarterly, and annual sales goals

• Desk deals, structure transactions, and ensure profitability while maintaining customer satisfaction

• Monitor daily sales activity, close ratios, gross profit, and inventory turn

Customer Experience

• Ensure a high level of customer satisfaction throughout the sales process

• Handle escalated customer concerns professionally and effectively

• Promote a transparent, ethical, and customer-first sales culture

Inventory & Pricing Management

• Manage new vehicle inventory levels, aging, and merchandising

• Work with GM programs, incentives, and pricing strategies to maximize market competitiveness

• Coordinate with the GSM and inventory managers on ordering and allocation

Team Development

• Recruit, train, and develop sales consultants

• Conduct regular performance reviews, coaching sessions, and sales meetings

• Implement sales processes and best practices to improve efficiency and results

Compliance & Reporting

• Ensure compliance with dealership policies, state regulations, and manufacturer standards

• Maintain accurate sales documentation and reporting

• Collaborate with F&I to ensure smooth deal flow and compliance

Qualifications

• Minimum 3–5 years of automotive sales management experience, preferably in new vehicle sales

• Proven track record of meeting or exceeding sales and gross profit goals

• Strong leadership, coaching, and team-building skills

• In-depth knowledge of automotive sales processes, desking, and manufacturer programs

• Excellent communication, negotiation, and problem-solving abilities

• Proficiency with dealership CRM and DMS systems

• Valid driver’s license and clean driving record

Compensation & Benefits

• Competitive salary plus performance-based commission/bonus

• Medical, dental, and vision insurance

• 401(k) with company match (if applicable)

• Paid time off and holidays

• Employee vehicle purchase and service discounts

• Opportunities for career growth within the Lunghamer Automotive Group

Work Schedule

• Full-time position

• Flexible schedule including evenings and Saturdays as required by dealership operations

Equal Opportunity Employer

Lunghamer Buick GMC is an equal opportunity employer and values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, national origin, disability, or veteran status.