General Sales Manager

General Sales Manager – Acura of Avon

Primary Role:

The General Sales Manager is responsible for overseeing the New and Pre-Owned vehicle sales departments, managing the sales team, achieving sales goals, maintaining customer satisfaction, and ensuring operational efficiency across the showroom floor.

Key Responsibilities:

• Team Leadership:

  • Recruit, train, and manage the sales team (Sales Consultants, Internet Sales, and potentially Finance Managers).

  • Motivate and coach staff to meet or exceed sales targets.

• Sales Performance:

  • Set monthly, quarterly, and yearly sales goals.

  • Track KPIs like unit sales, gross profit, PVR (per vehicle retailed), and closing ratios.

  • Monitor inventory and aging reports to ensure proper turn rate.

• Customer Experience:

  • Ensure the team delivers a premium buying experience in line with Acura brand standards.

  • Handle escalated customer issues and work to resolve them efficiently.

• Marketing and Inventory:

  • Collaborate with the Marketing team to create effective advertising campaigns.

  • Work closely with the inventory manager to ensure the lot is stocked with high-demand vehicles.

  • Participate in factory ordering and allocation planning.

• F&I and Compliance:

  • Oversee the Finance & Insurance (F&I) department performance.

  • Ensure all transactions comply with federal, state, and dealership regulations.

• Reporting:

  • Provide regular sales reports to the General Manager or Dealer Principal.

  • Forecast sales trends and adjust business plans accordingly.

Skills and Qualifications:

• Automotive sales management experience (typically 3–5+ years).

• Strong leadership, negotiation, and communication skills.

• Proficient with CRM/DMS systems (e.g., Eleads CDK, Firstlook).

• In-depth understanding of Acura brand positioning and customer demographics.

• Results-driven mindset with strong financial and analytical skills.