Director of Marketing

LifeSpire of Virginia is seeking a Director of Marketing to support our Newport News community, The Chesapeake. Please apply if interested!

Job Title: Director of Marketing

Reports To: Executive Director 

Job Summary

The Director of Marketing is responsible for fulfilling community-specific sales goals and marketing objectives necessary to achieve and maintain high occupancy levels in Independent Living. This position involves frequent interaction with management, staff, and residents and plays a key role in promoting the organization’s mission and brand.

Education & Experience

Any combination of education and experience that provides the required knowledge and skills for successful performance will be considered. Typical qualifications include:

• Bachelor’s degree from an accredited college or university with major coursework in Marketing or a closely related field
• Minimum of three (3) years of marketing and sales experience in a Continuing Care Retirement Community (CCRC) environment
• Knowledge of insurance and healthcare concepts for seniors, including:
• Life Care
• Type B and Type C contracts
• Senior sales practices

Knowledge

• Principles and practices of marketing and sales
• Contract law and fiscal management practices
• Advertising, public relations, and community relations
• Internal and external communications
• Office procedures and business operating systems
• Methods for effectively addressing human behavior in a variety of sales situations

Skills & Abilities

• Excellent verbal and written communication skills across diverse settings
• Strong persuasion, negotiation, and conflict-resolution abilities
• Ability to assess departmental and operational needs
• Skill in interpreting contracts and analyzing complex written documents
• Proven problem-solving and administrative decision-making skills
• Ability to work long and irregular hours and perform under pressure
• Experience delegating responsibility and achieving results through others
• Ability to maintain order in an environment with changing census levels
• Creativity in developing advertising, direct mail, and social media initiatives
• Ability to plan and execute special events that educate and engage prospective residents
• Strong relationship-building skills with staff, departments, and residents

Key Responsibilities

• Support the mission, values, and vision of Virginia Baptist Homes
• Direct and participate in the development and execution of sales goals, objectives, and marketing priorities
• Administer and oversee a comprehensive marketing program using recommended best practices
• Consult with and advise the Executive Director and Vice President of Marketing and Public Relations on marketing strategies
• Supervise the sales team
• Oversee advertising initiatives
• Conduct public speaking engagements
• Deliver marketing presentations to internal and external audiences
• Promote The Chesapeake/VBH sales process
• Perform other duties as assigned

Licenses & Requirements

• Valid Virginia Driver’s License
• Willingness to use a personal vehicle in the course of employment

Physical Demands

• Occasionally push, pull, lift, or move up to 20 pounds
• Ability to perform tasks requiring close vision, distance vision, color vision, peripheral vision, depth perception, and focus adjustment
• Manual dexterity to operate a computer keyboard, mouse, and standard office equipment
• Exposure to sights, sounds, and odors inherent in a healthcare environment, particularly elder care