Subaru Care Connect Liaison

We are seeking a highly motivated and results-driven Subaru Care Connect Liaison to lead and execute our customer upgrade and vehicle acquisition strategy. This role is responsible for managing and growing the dealership’s Trade-Up Advantage program, driving customer retention, increasing vehicle sales, and sourcing high-quality pre-owned inventory through proactive customer outreach.

The ideal candidate is a strong communicator, highly organized, and experienced in automotive sales, customer engagement, and CRM-driven follow-up strategies.

Jim Keras Subaru has served the Memphis, Tennessee community and its surrounding areas for over 50 years. We're a family-owned organization and pride ourselves in upholding the Subaru Love Promise in all we do. 

Why should you join?

• Competitive Payplan
• 5 day work week (closed on Sundays, 1 weekday off)
• Great benefits package
• Friendly, employee-centric work atmosphere

All Jim Keras Automotive Full-Time Employees Receive:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k)
• Paid Vacation Days
• Annual Christmas Party
• Annual Christmas Bonus (based on tenure)
• Employee Vehicle Purchase Program
• Employee Discounts on Parts and Service
• Employer Paid Lunches Every Saturday

Key Responsibilities

• Lead and manage the dealership’s Subaru Trade-Up Advantage program
• Identify and engage current Subaru owners to present trade-up opportunities
• Proactively contact customers via phone, text, and email to generate appointments
• Analyze customer equity positions and ownership cycles to create upgrade opportunities
• Coordinate with sales managers to structure competitive trade-in offers
• Work closely with the service department to identify service lane opportunities
• Maintain accurate and detailed CRM records of all customer interactions
• Set, track, and achieve monthly performance goals and KPIs
• Assist in training and mentoring team members on trade-up strategies
• Drive both new vehicle sales and used inventory acquisition

Required Skills & Qualifications

• Previous automotive sales experience preferred (Subaru experience a plus)
• Strong communication and interpersonal skills
• Proven ability to build rapport and close deals
• Self-motivated with a high level of accountability
• Experience with CRM systems and follow-up processes
• Ability to manage multiple customer interactions and priorities
• Strong organizational and time management skills
• Comfortable working in a fast-paced, performance-driven environment

Preferred Qualifications

• Experience in equity mining, BDC, or vehicle acquisition roles
• Leadership or team management experience
• Familiarity with dealership sales processes and inventory management

Compensation & Benefits

• Hourly pay: $18.75/hour
• Performance-based bonuses with strong earning potential
• Opportunities for advancement within the dealership
• Paid training and ongoing development
• Health, dental, and vision insurance (if applicable)
• Paid time off and employee discounts

Lastly...

This is a unique opportunity to take ownership of a high-impact program within the dealership. As the Subaru Trade-Up Advantage Sales Director, you will play a key role in driving customer loyalty, increasing sales volume, and building long-term client relationships.