Bilingual Sales BDC Agent

100 Gold Star Blvd, Worcester, MA
Full Time

Bilingual Sales BDC Agent 
New & Used Car Sales  |  Harr Motor Group

About the Role

As a Sales BDR, you'll be the first voice our customers hear, handling inbound and outbound leads by phone, text, and email, setting quality appointments, and delivering a customer experience that reflects Harr's standard of excellence. This is an office environment, phone-forward role with strong earning potential and real room to grow. 

Position Details

Department: Business Development Center (BDC)

Reports To: BDC Manager

Schedule: Full-time | Rotating schedule including some weekends

Compensation: Hourly base + performance-based incentives

Location: Worcester, MA

 

Key Responsibilities

  • Handle inbound and outbound calls, texts, and emails for Credit Express leads — in both English and Spanish — in a timely and professional manner
  • Serve as the primary BDC point of contact for Spanish-speaking customers throughout the Worcester region
  • Qualify customers by understanding their credit situation, vehicle needs, and timeline
  • Set and confirm showroom appointments for the sales team
  • Follow up with unsold or uncontacted leads according to BDC processes and cadences
  • Log all customer interactions accurately in the CRM (DriveCentric) in English
  • Assist teammates with Spanish-language customer communications as needed
  • Meet or exceed weekly and monthly appointment and show rate targets
  • Collaborate with Credit Express sales staff to ensure smooth handoffs and a seamless customer experience
  • Maintain professionalism and empathy when working with customers in challenging financial situations
  • Participate in team meetings, training sessions, and ongoing coaching

 

What We're Looking For

  • Bilingual team member, English and Spanish (verbal and writing)
  • Handle inbound and outbound calls, texts, and emails for sales leads in a timely and professional manner
  • Qualify customers by understanding their credit situation, vehicle needs, and timeline
  • Set and confirm showroom appointments for the sales team
  • Follow up with leads according to BDC processes and cadences
  • Log all customer interactions accurately in the CRM (DriveCentric)
  • Meet or exceed weekly and monthly appointment and show rate targets
  • Collaborate with sales staff to ensure smooth handoffs and a seamless customer experience
  • Maintain professionalism and empathy when working with customers in challenging financial situations
  • Participate in team meetings, training sessions, and ongoing coaching

What We Offer

  • Competitive hourly base pay plus performance bonuses
  • Paid time off: 1 week sick pay and 2 weeks vacation 
  • Paid training and ongoing development
  • Clear path for growth within the BDC and across Harr Auto Group
  • Health benefits and childcare reimbursement ($100/week)
  • Sign-on Bonus: $500 after 90 days of employment
  • $45,000-$65,000 depending on performance and experience

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