Marketing Manager

Are you a marketing enthusiast looking to make a significant impact? Join our team at Griswold as a Marketing Manager and help our community "live assured." We are seeking a dynamic individual to help drive public relations initiatives, lead digital advertising campaigns, and manage external marketing vendors. 

What we will expect from you: 

• Public Relations
  • Develop and execute strategic public relations initiatives to enhance brand awareness and media presence.
  • Collaborate with internal teams to craft press releases, media kits, and pitches.
  • Serve as the liaison for media inquiries and speaking opportunities.
  • Track and report on marketing performance metrics across PR and paid channels

• Advertising
  • Strategically plan, launch, and optimize Google Ads and other paid campaigns to generate qualified leads and increase brand awareness.
  • Serve as a liaison between the vendor and franchisees with the advertising campaigns, ensuring campaign alignment with brand standards and local objectives.
  • Spearheaded cross-channel marketing campaigns across digital, social, and web to elevate brand awareness and drive engagement.
  • Continuously review performance metrics to identify opportunities for optimization and deliver actionable insights to stakeholders.

• Vendor Management
  • Manage and nurture relationships with marketing vendors and external partners, ensuring timely deliverables and budget alignment.
  • Support the development and implementation of integrated marketing campaigns across various platforms.

• Assist with Social Media Management
  • Assist with strategy for multiple social media channels, including corporate, franchise, franchise development, and Jean Griswold Foundation
    • Facebook, Instagram, Twitter, LinkedIn, TikTok, GBP
  • Support franchise network & COs with social media strategy and execution
  • Monitor, measure, and report on social media programs
• Continuously seeks out training and personal professional development opportunities.
• Receive and assign tickets to appropriate marketing team members, including self
• Research, respond and close out marketing tickets assigned to self
• Attend and provide support at the National Conference and other events.

What you can expect from us: 

• Hybrid Workplace– most weeks you can work from home 3 days/per week

• Flexible time off including 8 Paid Holidays, 6 Wellness Days, 2 Volunteer days to give back & vacation days that increase with tenure.   

• Access to Medical, Dental, and Vision Insurance

• Company Paid Short Term Disability and Parental Leave

• 401k Retirement Plan with Employer Match

• 4-year Top Workplace Award-winning culture including ongoing professional development,employee recognition, career pathing, and meaningful interaction across teams.  

You will be successful in the role if you: 

• Have 5 or more years of experience in marketing or a related field 

• Experience within a franchise or multi-location business is a plus

• Bachelor’s degree in marketing or a related field 

• Strong understanding of digital marketing tools and platforms (ex: SOCi, GatherUp, Constant Contact).

• Strong verbal and written communication skills

• Excellent computer skills; proficient with Microsoft office and Adobe Creative Suite.

• Substantial knowledge of marketing and advertising campaigns, especially social media advertising.

• Strong knowledge of marketing and digital advertising campaigns

• Creative, imaginative, inventive, and original

• Works autonomously and takes initiative

• Organizational skills and attention to detail

• Excellent ability to adapt and succeed in fluid environments.

About Us: What does it mean to “live assured”? It means people enjoying the independence they want and the peace of mind they deserve. It is the promise we make to all our clients; one that we are confident making because of our team. With over 40 years of experience providing care in our local communities across the United States, Griswold operates in more than 170 locations in 32 states and has touched more than 100,000 families. As an industry pioneer, we have a unique position of trusted expertise and a quality team to assure the care we provide is personal. We are the living legacy of a remarkable woman who set out to help neighbors in need, not knowing what her passion would lead to many years later. Learn more here:  https://www.griswoldcare.com/about/

Equal Employment Opportunity (EEO): Griswold is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status or military status.