Home Care Marketer

Home Care Marketer / Community Liaison

East Stroudsburg, PA 

Compensation: $60,000 - $70,000 base salary, plus additional commission, cellphone stipend, and monthly auto allowance

Griswold Home Care is seeking an experienced Home Care Marketer / Community Liaison to support business development efforts throughout East Stroudsburg, Monroe County, and the Pocono region. This relationship-focused position is responsible for generating referrals, developing strategic partnerships, educating healthcare professionals and community organizations about our non-medical home care services, and expanding awareness of Griswold's senior care solutions. If you are passionate about healthcare marketing, community outreach, and helping older adults remain independent at home, we encourage you to apply.

At Griswold, we're fueled by our pledge to "live assured". What does it mean to "live assured"? It means granting people the freedom they crave and the serenity they deserve. It's a promise we confidently make, all because of individuals like YOU.

What we expect:

This is a field-based position that combines community outreach, referral development, networking events, and office-based administrative responsibilities.

• Unearth and nurture potential leads through a blend of digital platforms, phone outreach, and face-to-face interactions.
• Educate clients, families, and local communities about our services, ensuring crystal-clear comprehension of how we elevate their quality of life.
• Forge connections with local communities, senior centers, and healthcare facilities to champion our services and forge strategic partnerships.
• Autonomously juggle office-based duties and community engagement efforts with finesse.
• Maintain meticulous records of referral information.
• Collaborate seamlessly with the team to streamline client intake and transitions.
• Curate and participate in community events to amplify our services and foster invaluable connections.

What Griswold Offers You:

• Generous time-off policies, including 8 Paid Holidays, 6 Wellness Days, and 2 Volunteer Days to pay it forward, alongside vacation days that grow with tenure.
• Auto Allowance to keep you on the move.
• Cell phone stipend 
• Comprehensive benefits package encompassing medical, dental, and vision insurance.
• Paid family leave
• Continuing Education & Professional Development Training to keep your skills sharp.
• 401k Retirement Plan with Employer Match to secure your future.
• Additional perks such as Life Insurance, Pet Insurance, Short and Long Term Disability insurance, Norton Lifelock, Legal benefits, & Flexible Spending Account
• Successful candidates may have opportunities to advance into leadership roles within business development, operations, franchise growth, and regional management.

You'll thrive in this role if you possess:

• Preferred: Degree in Marketing, Business Administration, or related field, or equivalent practical experience.
• Prior experience in home care is advantageous.
• Proficiency in a spectrum of marketing strategies including email, social media, content creation, and advertising.
• Familiarity with CRM tools and lead management systems.
• Exceptional communication skills, a collaborative spirit, and a proactive mindset.
• A valid driver's license and reliable transportation.

About Us: Join us at Griswold Home Care and become an integral part of our commitment to empowering the communities we serve. As advocates for diversity, equity, and inclusion, we foster a work environment that champions fairness and respect. 

With over 200 locations across 31 states, Griswold is one of the country’s top home care companies, providing and referring professional, compassionate Caregivers around the clock. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness or post-surgery recovery through services including companion care, home services, personal care and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. Griswold has been recognized as one of the top 500 franchises in Entrepreneur’s 2026 Franchise 500® and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visit www.GriswoldCare.com or call 215.402.0200.

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