Conversion Rate Optimization Strategist/Direct-Response Copywriter

Position Type: Part-time Independent Contractor

Location: Remote

Rate: $40.00-50.00/hour

Estimated weekly hours: 10-20

“Wow! [Your Name Here] is the best CRO Strategist/Direct-Response Copywriter we’ve ever seen!”

As a Conversion Rate Optimization (CRO) Strategist/Direct-Response Copywriter with Fertility Bridge, you will be tasked with helping our clients (advertisers) increase their conversion percentage. This is a client-facing role and will require some availability during standard business hours Monday - Friday.

How do you know if this is your dream work? If you think you can achieve these outcomes, Fertility Bridge just might be the place for you:

1. 10-50 sales qualified leads obtained by Advertiser (client) per Inside Reproductive Health campaign. Campaign performance monitored. Team regularly updated on campaign status. Campaigns iterated based on performance, and changes made to ensure lead goal. These are your clients, you need to make sure they are achieving their goals
2. Advertisers (clients), up to 10 per month, counseled on strategy with zero involvement from Inside Reproductive Health owner after sale. Must be able to understand and develop the exact angle and action that our Advertiser needs to do to hook our audience, including landing page structure and copy, ad structure and copy, and lead magnet structure and copy

Position Requirements:

• Previous direct-response copywriting experience (must be able to provide samples during the application process)
• Proven experience converting website visitors into sales leads following a specific call to action (not just generating traffic or lowering cost per click)
• Technical proficiency with various testing tools and software, including but not limited to A/B and UX testing
• Ability to analyze and interpret data to identify optimization opportunities and drive decision-making

The ideal candidate for this position is:

• An excellent communicator and collaborator
• A great listener
• Creative
• Confident and competent
• Reliable, dependable, and trustworthy
• Humble yet assertive, especially when working directly with Advertisers (clients)
• Detail-oriented
• Adaptable

What we have for you to achieve your outcomes:

• Two channels, Inside Reproductive Health podcast and Inside Reproductive Health News Digest, each with two different sponsorship types, Feature and Brought to You By 
• Media Kit with information about our 1,800 subscribers and sponsorship details 
• Project management software (Asana)
• Sponsor Deliverables Templates for tracking purposes
• Advertiser Strategy Intake File -  includes things that are important to target audience
• Sales and Marketing Pathway Visual, to understand what’s needed for the advertiser-to-close sale
• Terms of service agreement for the Advertiser
• A collaborative team consisting of a Podcast Project Manager, a News Digest Project Manager, an Advertising Traffic Manager, an Operations Manager, a Writer, and an Email Marketing Specialist
• An Advertising Success Manager (Relationship Manager) as the Advertiser’s main point of contact to handle day-to-day communication and customer service
• Agreement on behalf of the Advertiser to implement Fertility Bridge’s strategy recommendations
• Almost 200 podcast episodes and 10+ original news articles providing insights into the fertility field
• 15-page resource for fertility knowledge, industry types, acronyms, what’s important to the audience, etc.
• 10-page resource for how Inside Reproductive Health helps with the sales and marketing pathway--fluidly linking marketing to sales with measurement and accountability--with past examples

What we don’t have (YET!) for you to achieve your outcome(s):

• No documented record of what types or frequencies of sponsorships gain particular results. You will have to standardize recommendations 
• No data administrator to pull or categorize audience behavior concerning lead magnets. You will have to tell us what data to get and then be able to get it
• No overall planned and documented content strategy, yet
• No fixed content calendar beyond five weeks, yet
• No system for enforcing the Advertiser to do what they are responsible for (quality of lead magnet, landing page, lead reporting)
• The mode for collecting Advertiser assets may need to be automated or moved to a more secure channel (currently lives in Google Docs)
• Deliverables may already have been sold/promised to the Advertiser
• Do not know if the Insertion Order contains everything the Advertiser needs
• Lead magnets currently on the Advertiser’s website, not ours

Everyone who works with/for Fertility Bridge does business in these ways:

1. You must Get, Want, and Have the Capacity to achieve the outcomes aligned with the role
2. You must understand and align with each of the five Core Values of Fertility Bridge
3. You must adhere to the Fertility Bridge and Inside Reproductive Health brand guidelines
4. You must specify exactly what is required to achieve role outcomes
5. You must be accountable in Asana
6. You must create Fertility Bridge assets in Fertility Bridge drives using an assigned Fertility Bridge account

WHAT’S NEXT

If you feel you can contribute to a dynamic, growing company, please submit your application, resume, and relevant copywriting samples. Please note that only applicants with proven direct-response copywriting samples and successful campaign examples will be considered.

If your resume and experience are a potential match with us, a Recruiting Specialist will contact you to schedule a 30-minute screening interview. Following the initial recruiter interview, our process consists of a 60-minute Zoom interview with the Hiring Manager and 1-3 paid assignments to showcase your skill set and ability to achieve the role outcomes.

We are hyper-focused on hiring A-players and you may find that our recruitment process is more detailed and longer than other organizations. We know that building a team of A-players isn’t to be taken lightly and is worth the extra effort.

As a remote company, we rely on remote working technologies to serve our clients. In evaluating new contributors, we put a premium on a candidate’s ability to shine through these same technologies: video, email correspondence, and web-based conferencing. You should expect to be camera-ready for each of our Zoom meetings.

Contractors must be physically located in the United States or Canada, and be authorized to work in the United States. Applicants who are not physically located in the United States or Canada, or are not authorized to work in the United States, will be removed from consideration.

Scam and Phishing Alert: Official application and hiring process communications from Fertility Bridge and Inside Reproductive Health will come from an @hireology.com or @fertilitybridge.com domain. Stay aware!