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Director of Sales and Marketing

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Director of Sales & Marketing

DoubleTree by Hilton South Bend | South Bend, Indiana

Join Our Team!

DoubleTree by Hilton South Bend is seeking an experienced, motivated, and results-driven Director of Sales & Marketing to lead our hotel's sales efforts, develop strategic business relationships, and drive revenue growth.

Located in the heart of downtown South Bend, our 293-room, full-service hotel offers guest accommodations, meeting and event spaces, and food and beverage services. We are looking for a dynamic leader who understands the hospitality industry, thrives in a competitive market, and has a passion for building relationships and delivering exceptional results.

What We Offer

  • Competitive compensation based on experience

  • Medical, dental, and vision insurance

  • Vacation

  • Hilton Team Member Travel Program with discounted hotel stays

  • Opportunities for professional growth and career development

  • Supportive, team-oriented work environment

Job Summary

The Director of Sales & Marketing is responsible for overseeing and directing all hotel sales and marketing operations, including business development, group sales, corporate accounts, catering and event revenue, market analysis, and strategic planning.

This position works closely with the General Manager, Revenue Management, and department leadership to maximize occupancy, average daily rate (ADR), and overall hotel profitability.

Qualifications

Education & Experience

  • College degree in Hospitality Management, Business, Marketing, or a related field preferred; equivalent experience considered.

  • Minimum of 3–5 years of hotel sales leadership experience, preferably as a Director of Sales or Sales Manager in a full-service hotel.

  • Experience in group, convention, corporate, and association markets strongly preferred.

  • Proven record of meeting sales goals, developing new business, and increasing hotel revenue.

  • Experience with Hilton-branded properties preferred.

  • Proficiency in Delphi or similar sales and catering systems, Microsoft Word, Excel, and PowerPoint.

Knowledge, Skills & Abilities

  • Strong leadership, coaching, and team development skills.

  • Excellent verbal, written, presentation, and negotiation skills.

  • Ability to develop and execute sales strategies, budgets, forecasts, and action plans.

  • Strong understanding of hotel revenue management, occupancy trends, ADR, and competitive market positioning.

  • Ability to establish and maintain relationships with corporate clients, meeting planners, community organizations, and business partners.

  • Strong organizational, analytical, and problem-solving abilities.

  • Ability to manage multiple priorities, meet deadlines, and work independently.

  • Professional judgment, integrity, and commitment to confidentiality.

  • Ability to work collaboratively with all hotel departments and leadership.

Essential Duties & Responsibilities

Sales Leadership & Revenue Growth

  • Develop and implement the hotel's annual sales and marketing plan in alignment with revenue and profitability objectives.

  • Identify, solicit, and secure new business opportunities within corporate, group, convention, association, leisure, and catering markets.

  • Maintain and grow existing accounts through consistent communication, relationship management, and proactive sales efforts.

  • Establish individual and departmental sales goals, monitor performance, and implement corrective action plans when necessary.

  • Develop strategies to increase occupancy, average daily rate, group bookings, and food and beverage revenue.

  • Identify business opportunities during low-demand periods and implement targeted sales initiatives.

  • Participate in revenue strategy meetings to evaluate market demand, room rates, and future business opportunities.

Business Development & Community Relations

  • Conduct outside sales calls, client visits, site tours, and presentations to generate new business.

  • Build strong relationships with local businesses, universities, event planners, associations, and community organizations.

  • Represent the hotel at networking events, trade shows, community functions, and industry meetings.

  • Maintain an active presence within the South Bend business community.

  • Collaborate with Hilton sales resources and regional partners to identify additional revenue opportunities.

  • Develop promotional initiatives and marketing strategies to strengthen the hotel's market presence.

Sales Operations & Administration

  • Oversee the preparation, negotiation, and administration of sales contracts, proposals, and group agreements in accordance with hotel policies.

  • Ensure accurate maintenance of sales records, account information, booking activity, and client correspondence.

  • Prepare monthly sales reports, revenue forecasts, production reports, and business development updates.

  • Monitor market trends, competitor activity, and booking patterns to identify opportunities and risks.

  • Coordinate closely with Front Office, Food & Beverage, Banquets, and other departments to ensure successful execution of group bookings and events.

  • Maintain accurate documentation and ensure compliance with established approval procedures, financial controls, and company standards.

Leadership & Team Development

  • Provide leadership, direction, and accountability for the hotel's Sales Department.

  • Recruit, train, coach, and evaluate sales team members.

  • Conduct regular sales meetings, performance discussions, and departmental training.

  • Promote a positive, professional, and collaborative work environment.

  • Ensure sales team members consistently follow hotel policies, procedures, and Hilton brand standards.

  • Communicate departmental goals, expectations, and performance results to the General Manager and leadership team.

Physical & Scheduling Requirements

  • Ability to work a flexible schedule based on business needs, including occasional evenings, weekends, and special events.

  • Ability to attend off-site meetings, sales calls, and community events.

  • Ability to occasionally lift or move up to 20 pounds.

  • Ability to perform the essential functions of the position with or without reasonable accommodation.

  • 45-50 hour work week

Equal Employment Opportunity

DoubleTree by Hilton South Bend is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable law.

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Other Information

Equal Employment Opportunity Information (Voluntary Disclosures)

DoubleTree by Hilton South Bend is proud to be an Equal Employment Opportunity and Affirmative Action employer. All employment decisions at DoubleTree by Hilton South Bend are based on business needs, job requirements and individual qualifications, without regard to an applicant’s race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, past or present military service, or any other characteristic protected by law. The purpose of this Self-Identification Form is to comply with federal government record-keeping and reporting requirements, and to ensure equal employment opportunity at DoubleTree by Hilton South Bend. The data you provide on this form will be kept confidential and used solely for analytical and reporting requirement purposes. When reported, data will not identify any specific individuals. Moreover, this information will be kept separate from your application.

Answering these questions is optional and voluntary and your refusal to provide it will not subject you to any adverse treatment.

Ethnic and Race identification

Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race.

White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa.

Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa.

Native Hawaiian or Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands.

Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam.

American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment.

Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races.

Veteran status

DoubleTree by Hilton South Bend is subject to the Vietnam Era Veterans’ Readjustment Assistance Act of 1975, as amended by the Jobs for Veterans Act of 2002, 38 U.S.C. 4212 (VEVRAA), which requires DoubleTree by Hilton South Bend to take affirmative action to employ and advance in employment veterans in the following classifications.

A “disabled veteran” is one of the following: A veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs or a person who was discharged or released from active duty because of a service-connected disability.

A “recently-separated veteran” means any veteran during the three-year period beginning on the date of such veteran’s discharge or release from active duty in the U.S. military, ground, naval or air service.

An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Protected veterans may have additional rights under USERRA—the Uniformed Services Employment and Reemployment Rights Act. In particular, if you were absent from employment in order to perform service in the uniformed service, you may be entitled to be reemployed by your employer in the position you would have obtained with reasonable certainty if not for the absence due to service. For more information, call the U.S. Department of Labor's Veterans Employment and Training Service (VETS), toll-free, at 1-866-4-USA-DOL.

If you believe you belong to any of the categories of protected veterans listed above, please indicate by checking the appropriate box below. As an employer subject to VEVRAA, we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information provided will be used only in ways that are not inconsistent with VEVRAA.

AI Usage Notice


This employer may use artificial intelligence (“AI”) to assist in evaluating candidates and making hiring decisions. To the extent the employer is using AI, it will be used to consider the candidate’s fitness for a position. The AI used to assist in evaluating candidates and making hiring decisions will review a candidate’s profile for employer-identified characteristics. The employer is not replacing human decision-making with AI and humans will be reviewing and ultimately making decisions relating to a candidate’s application. As a candidate, you acknowledge and consent to the use of AI by employer in this manner.

By submitting my application, I consent to the collection, storage, and processing of my personal data for the purposes of evaluating my candidacy for employment.

DoubleTree by Hilton South Bend

If you have questions, please contact amber.eblin@hilton.com