Motorcycle Sales Associate

1424 Interstate Drive, Cookeville, TN
Full Time

Do you love motorcycles, people, and the thrill of the sale?


Country Roads Harley-Davidson is looking for high-energy, motivated sales professionals who want more than just a job — they want a career in the Harley-Davidson lifestyle.

 

We’re not just another dealership. We are The Rider’s Destination for East Tennessee and the Great Smoky Mountains, serving riders through our locations in Maryville, Pigeon Forge, Kodak, Cookeville, Gatlinburg, Tellico Plains, Tallassee, and Bryson City, NC.

If you’re passionate about motorcycles, enjoy building relationships, and thrive in a fast-paced environment where your effort directly impacts your income, we want to talk with you.

 

Why Join Us?

  • Top industry pay
  • Strong work-life balance
  • Career growth opportunities within a large, privately held company
  • Work around the Harley-Davidson lifestyle every day
  • Join a team focused on relationships, improvement, and being the BEST
 

What We’re Looking For

We want team members who:

  • Bring energy, enthusiasm, and professionalism every day
  • Have strong communication and closing skills
  • Can connect with a wide variety of customers
  • Are motivated to meet and exceed sales goals
  • Have Harley-Davidson sales experience — or the drive and ability to quickly learn
  • Are passionate about motorcycles and customer service
 

What You’ll Do

As a Sales Associate, you’ll help create unforgettable customer experiences while driving dealership sales and profitability.

 

Sales Responsibilities

  • Sell new and pre-owned motorcycles
  • Present product features and benefits confidently
  • Follow up with leads, past customers, and showroom traffic
  • Maintain dealership profit margin objectives
  • Complete paperwork accurately and efficiently
  • Introduce customers to all dealership departments
 

Customer Experience

  • Deliver an exceptional Harley-Davidson buying experience
  • Build lasting customer relationships
  • Handle customer concerns with professionalism and empathy
  • Conduct road tests and vehicle deliveries that feel like an EVENT
  • Follow the dealership’s C.U.S.T.O.M. sales process
  • Continue learning through training and professional development
 

Physical Requirements

  • Majority of the day spent on your feet
  • Occasionally assist in balancing and moving motorcycles up to 1,000 lbs
  • Work environment may include loud noise and occasional exposure to exhaust fumes

 

Our Mission

“At Country Roads Harley-Davidson®, we focus on relationships, exceed expectations, never stop improving, and strive to be the BEST.”

That means we expect every member of our team to:

  • Treat customers and coworkers with respect and professionalism
  • Maintain a positive attitude
  • Stay current on products, trends, and training
  • Be dependable and flexible
  • Operate with honesty and integrity

 

If you’re ready to turn your passion for motorcycles into a rewarding career, we’d love to meet you!

 

Thank you for your interest in joining the Crown Smoky Mountain Motor Company family!

 

INDCAGSALES

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