Sales Director

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Pay range: $65,000-$80,000 per year.

 

The Sales Director is responsible for leading the CSL Selling with Noble Purpose sales process of the community. He or she manages community census by initiating and nurturing relations with community organizations, hospitals, and other referral sources in order to generate leads and move-ins to the community. The Sales Director works closely with all levels of the organization to ensure the community’s image and reputation are stellar and works in line with company values to make the community the desired option for all prospective residents and their families.

Full-time associates are eligible for a comprehensive benefits package, which may include:

  • Medical, dental, and vision insurance
  • Company-paid life insurance
  • Short-term and long-term disability options
  • 401(k) retirement savings plan
  • Paid time off
  • Employee assistance program
  • Additional voluntary benefits

Qualifications

• Bachelor’s degree in healthcare field or at least two years of sales experience.

• Knowledge of the workings and operation of the long-term care industry.

• Genuine interest in improving the lives of seniors and families.

• Ability to work independently.

• Excellent verbal, written, public presenting and interpersonal communication skills.

 

Culture Ambassador

• Models the core values of the company:

  • We Care About People 
  • We Do the Right Thing 
  • We are Passionate, Have Fun, and Celebrate Success 
  • We Speak Up! It’s Our Responsibility 
  • We Take Ownership and Add Value 
  • We are Respectful 

• Ensures all personnel exemplify the core values of the company at all times.

• Create and drive the sales culture.

 

Areas of Primary Responsibility

• Achieve community census goals and annual budget projections. Specifically, generate leads, schedule tours, advance the sales process, and meet daily/weekly/monthly goals.

• Schedules, organizes and conducts Community Experiences with prospective residents of independent and assisted living, memory care, strictly maintaining the integrity of our CSL established sales approach and process.

• Responds and follows-up with all walk-ins, phone inquiries and web leads timely and appropriately and treats each inquiry with value. Ensure sales database is up-to-date and accurate. Complete input of all required information (leads and activity) timely and accurately.

• Creates, plans and implements Quarterly Revenue Plans to include lead and move in analysis, strategic planning, lead generation, hot/closing and referral events such as but not limited to: educational series, themed events, house warming events, etc, following our CSL event standards.

• Creatively collaborates with Executive Director on effective lead base management, personal connection/WOWs and effective external business development strategies.

• Responsible for maintaining budgeted occupancy and revenue by executing the revenue plan, generating the number of qualified inquiries, referrals, tours and then effectively closing the sale.

• Develops and maintains a good working relationship with residents, families, and an active referral base by advancing the relationship to result in direct referrals from consumers and professionals.

• Capable of taking the lead with all sales that become uncertain and instructing the individual assisting with the lead on immediate next steps and strategies.

• Has the directive to respectfully challenge and question the Executive Director and other managers regarding moving in and closing any sale effectively and timely. This also includes questioning any possible denials of admit or readmits.

• Act as liaison between community and outside community. • Work with local community agencies to earn trust and generate a positive image and encourage referral activities.

• Participate in industry trade shows as appropriate. 

• Develop strategies to maximize admissions and establish CSL as an expert on aging, including daily contact with potential referral sources, including hospitals, physicians, insurers, case management companies and health care agencies.

• Schedule screenings of potential residents with Executive Director and/or Resident Care Director; conduct screenings if needed to determine level of care, services required, equipment needs and insurance coverage, as indicated.

• Coordinate admissions with Executive Director and Resident Care Director through impeccable organizational skills, data entry and weekly cadence of formal Sales Meetings.

• Learn and maintain understanding of current regulations governing the operations of assisted living facilities. • Attend and participate in weekly sales meetings.

• Participate in quality improvement by identifying customer service issues and reporting these issues to the Executive Director.

• Both advise and contribute to ensure community puts forth the best possible public image.

• Maintain confidentiality of all pertinent information.

• Complies with all Commonwealth Senior Living Policies.

• Performs other duties as assigned.

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Equal Employment Opportunity Information (Voluntary Disclosures)

Commonwealth Senior Living at Charlottesville is proud to be an Equal Employment Opportunity and Affirmative Action employer. All employment decisions at Commonwealth Senior Living at Charlottesville are based on business needs, job requirements and individual qualifications, without regard to an applicant’s race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, past or present military service, or any other characteristic protected by law. The purpose of this Self-Identification Form is to comply with federal government record-keeping and reporting requirements, and to ensure equal employment opportunity at Commonwealth Senior Living at Charlottesville. The data you provide on this form will be kept confidential and used solely for analytical and reporting requirement purposes. When reported, data will not identify any specific individuals. Moreover, this information will be kept separate from your application.

Answering these questions is optional and voluntary and your refusal to provide it will not subject you to any adverse treatment.

Veteran status

Commonwealth Senior Living at Charlottesville is subject to the Vietnam Era Veterans’ Readjustment Assistance Act of 1975, as amended by the Jobs for Veterans Act of 2002, 38 U.S.C. 4212 (VEVRAA), which requires Commonwealth Senior Living at Charlottesville to take affirmative action to employ and advance in employment veterans in the following classifications.

A “disabled veteran” is one of the following: A veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs or a person who was discharged or released from active duty because of a service-connected disability.

A “recently-separated veteran” means any veteran during the three-year period beginning on the date of such veteran’s discharge or release from active duty in the U.S. military, ground, naval or air service.

An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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