Family Liaison-Home Care Services

Lubbock, TX
Full Time

or

Be the Bridge for Families in Need of Compassionate Care

Are you someone who finds joy in helping others, while also thriving in a results-driven environment? Do you naturally build trust and connection with those around you? We are looking for a warm, relationship-focused Family Liaison to join our sales team and lead community outreach, especially with families seeking caregiving support for their loved ones.

This is more than a community-facing role, it’s also a business development position where you’ll be responsible for growing our presence, cultivating referral relationships, and driving new client opportunities.

As a Family Liaison, you will:

  • Grow Our Business – Actively promote and sell our caregiving services by developing new referral sources and strengthening existing partnerships.
  • Be a Trusted Guide – Offer compassionate support to families as they explore care options for aging loved ones.
  • Build Community Connections – Network with healthcare professionals, senior-focused organizations, and local leaders to expand awareness of our services.
  • Collaborate with Purpose – Work hand-in-hand with marketing and care teams to nurture referrals and ensure a smooth, welcoming experience for new families.
  • Track and Achieve Results – Meet sales and outreach goals, maintain accurate records of referral activity, and report progress to leadership.

Who Thrives in This Role:

  • Individuals with a heart for service and the drive to meet and exceed outreach and sales targets.
  • Professionals with experience in sales, business development, senior care, customer service, or community outreach.
  • Compassionate listeners who are empathetic and skilled at guiding difficult conversations.
  • Self-starters who are comfortable networking, presenting to groups, and following through to close opportunities.

Why Join Us?

  • Competitive base pay plus performance incentives—your success in growing our reach is directly recognized and rewarded.
  • Comprehensive benefits including health, dental, vision, PTO, and mileage reimbursement.
  • A locally owned organization with a strong reputation for providing high-quality, heartfelt care.
  • A supportive team environment where your relationship-building skills and results directly shape our growth.

If you’re looking for a role where you can combine your gift for connection with your ability to grow business opportunities, we would love to meet you. Apply today and help us be a trusted partner for families navigating senior care.

 

 

 

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If you have questions, please contact hr.lubbock@brightstarcare.com