Digital Marketing Specialist
St. Louis, MO
Full Time


Blayzer Digital Marketing Group in St. Louis, MO is in search of a full-time Digital Marketing Specialist.This person will be responsible for improving and expanding paid digital marketing across a portfolio of websites. The ideal candidate should have a passion for online marketing, an analytic mindset, and will have had 1-3 years of experience running a successful paid digital campaigns.


Roles & Responsibilities

  • Perform paid search and product listing ad campaign management and optimizations for multiple websites and eCommerce solutions
  • Execute and deliver the strategy and execution for digital marketing and engagement – including search, product listing ads, display, and retargeted marketing.
  • Duties will include, but not be limited to, keyword research and expansion, bid management, ad copy updates, data feed management, product category optimizations, and robust reporting.
  • Provide strategic paid search and product listing ad recommendations based on data within google analytics as well as industry best practices.
  • Create reports for management on a regular basis to review campaign status and progress towards sales and marketing goals.
  • Tracking spend levels to budget, delivering regular metrics and improvement plans.
  • Perform in-depth analysis and reporting of marketing spend and its impact across various channels (display, search, mobile, social, etc.)
  • Proactively provide recommendations on landing pages, websites and overall user experience for conversion optimization.
  • Perform advanced data analysis as well as managing website analytics platforms (Google Analytics).


  • Bachelor’s degree, with a focus in Marketing, communications and web design
  • 1-3 years experience managing paid search and product listing ad campaigns
  • Proficiency with Google AdWords, Google Analytics, Excel
  • Strong analytical and research skills
  • Deep understanding of marketing metrics and tracking as well as data analysis through Excel (Pivot Tables)
  • Strong communication, time management, and organizational skills
  • The ability to work within a goal-oriented team with a singular purpose, and to complete multiple projects in a timely and accurate manner
  • Experience with online lead generation and e-commerce revenue growth
  • Insane attention to detail
  • Pull and manipulate data from multiple sources and create strategies supported by this data
  • Multivariate testing and statistical sampling
  • Google AdWords Certification REQUIRED
    • Google Shopping Ads Certification REQUIRED
    • Google Analytics Certification REQUIRED
  • We try to create an environment that will support productivity. Here are some things we do to help.
    • Open work area to promote collaboration
    • Weekly review of department
    • Weekly happy hours
    • Convenient downtown location
    • Casual dress code
    • Flexible work from home policy

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