Automotive General Manager

Berglund Automotive
Lynchburg, VA
Full Time
$175,000 – $300,000 a year

Berglund Automotive - We're Building What's Next

Why Berglund?
Berglund Automotive is a family-owned dealership group with a portfolio of over 20 brands and 10 locations across Central and Southwest Virginia. Beyond a rewarding career, this is an opportunity to be a leader at one of the region’s top-performing automotive groups and be part of a culture that values people, performance, and community.

Nestled in the Blue Ridge Mountains, the area offers stunning scenery, vibrant local communities, outdoor adventures, and an affordable cost of living—all while being just a drive away from major metropolitan areas.

We're seeking a proven dealership leader who can drive results, develop top talent, and create a culture where employees thrive and customers return. This opportunity is best suited for someone who is hungry, competitive, and confident in their ability to earn through performance. If you have a track record of increasing gross, improving store performance, and leading from the front, we want to talk to you.

What We Offer:

Performance-driven compensation package with an annual earning range of $175,000 to $300,000, combining a competitive salary with commissions and bonuses tied to profitability, growth, and operational success.

Full health, dental, vision, life, and disability benefits
401(k) retirement plan
Relocation Assistance

Responsibilities

Lead, mentor, and motivate a team of sales and service professionals to achieve retention and performance goals.
Manage the dealership's financial performance, including budgets, forecasting, and profit maximization.
Develop and implement sales strategies, marketing campaigns, and promotional activities to boost revenue and market share.
Ensure the highest level of customer service and satisfaction with every interaction.
Oversee inventory levels, pricing, and procurement to maintain a profitable and balanced vehicle inventory.
Ensure compliance with all local, state, and federal regulations, as well as company policies and standards.

Requirements

Proven dealership management experience with a strong track record of successfully turning around under-performing stores.
Strong financial acumen with the ability to analyze and interpret financial data.
Excellent leadership and team-building skills.
Exceptional communication and customer service skills.
Knowledge of automotive industry trends and emerging technologies.
Experience with dealership management software and tools.

Berglund Automotive is an equal opportunity employer, and we encourage candidates from all backgrounds to apply.

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This employer may use artificial intelligence (“AI”) to assist in evaluating candidates and making hiring decisions. To the extent the employer is using AI, it will be used to consider the candidate’s fitness for a position. The AI used to assist in evaluating candidates and making hiring decisions will review a candidate’s profile for employer-identified characteristics. The employer is not replacing human decision-making with AI and humans will be reviewing and ultimately making decisions relating to a candidate’s application. As a candidate, you acknowledge and consent to the use of AI by employer in this manner.

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Berglund Automotive

If you have questions, please contact adunbar@berglundcars.com