Anytime Fitness Regional Fitness Director

Who We Are

Bandon Fitness Texas, Inc. is the largest owner of Anytime Fitness locations in the United States with 250+ locations and ambitious plans for growth. We’re not just managing gyms — we’re building a movement that changes lives through fitness, accountability, and results.

 

We’re seeking a highly motivated and experienced Regional Fitness Director (RFD) to lead, inspire, and drive performance across multiple markets. This role isn’t about checking boxes. It’s about shaping the direction, pace, and culture of our region — aligning teams on the behaviors that create growth, retaining and developing talent, and holding the highest standards for results.

 

If you’re the kind of leader who thrives in fast-moving environments, connects deeply with people, and believes in winning through standards, we want to talk to you.

What We Expect

Grow the Business

• Ensure every club in your region achieves company financial goals, focusing on the key levers:

• FC Booking: 70%

• Show Rate: 60%

• Closing: 30%+

• Attrition: Under 6%

• Conduct monthly business reviews with Personal Training Area Managers (PTAMs) to analyze KPIs and create action plans.

• Drive urgency and accountability by making metrics visible and meaningful to teams.

Stay Staffed & Build Talent

• Ensure every market has strong PTAM and PTM coverage, using split-club models to maximize growth and efficiency.

• Recruit constantly and treat talent like a pipeline — interviewing, building a bench, and developing succession plans at all levels.

• Develop leaders through weekly 1:1s, clear goals, and consistent coaching.

Drive Messaging with Precision

• Deliver sharp, consistent, and aligned messaging — every time.

• Eliminate confusion by digging into unclear areas until alignment is reached, then cascade with clarity and repetition.

• Hold PTAMs accountable for replicating this same precision with their PTMs.

Inspire Greatness

• Show up with belief, energy, and visibility.

• Recognize wins, coach into gaps, and lead from the front.

• Be present in your clubs 3–5 days per week, modeling what great looks like on the floor.

Know the Numbers

• Anchor every conversation in data.

• Ensure all PTAMs and PTMs know their numbers — and have a plan to move them.

• Document weekly 1:1s with PTAMs, ensuring alignment all the way down to the PTM and PT level.

Stay Aligned

• Connect with your RVP at least twice a week — one call to align, one to assess.

• When leadership is aligned, execution speeds up and results accelerate.

Bring Energy. Make It Fun.

• Teams move when they feel hope, belief, and energy — and that starts with you.

• Shake up routines, bring joy to the work, and make the vision of being the best in the business real and exciting.

What You Bring

• Bachelor’s degree in Exercise Science, Kinesiology, Sports Management, or related field preferred (equivalent experience considered).

• 5+ years of multi-unit leadership responsibility in fitness, sales, or high-revenue personal training businesses.

• Proven experience leading and scaling fitness teams, with Anytime Fitness experience a plus.

• Strong knowledge of fitness industry trends, programs, and equipment.

• Exceptional communication skills (written and verbal) and the ability to align large teams.

• Strong analytical and problem-solving skills with a proven ability to tie strategy to measurable results.

• A passion for fitness, leadership, and developing people.

Travel and Availability

• Travel required 50–75% of the time by car or plane to visit clubs and meet with leaders.

• Hybrid/remote when not in clubs.

• Full-time role with flexible availability, including some weekends and holidays, to best support the business.

Compensation Summary

• Base salary: $65,000–$75,000 (commensurate with experience).

• Performance-based incentive compensation (uncapped).

Join Us

This isn’t a role for box-checkers. It’s for leaders who want to grow businesses, build teams, and change lives. If you’re results-driven, people-focused, and ready to lead from the front, we encourage you to apply. Please submit your resume and cover letter outlining your qualifications and experience.