Internet Sales Manager

Job Title: Internet Sales Manager (Hands-On, Process-Driven)
Department: Sales / BDC
Reports To: General Sales Manager
Location: Atzenhoffer Chevrolet

Position Summary:

Atzenhoffer Chevrolet is looking for a hands-on Internet Sales Manager who is passionate about driving performance through daily action, lead accountability, and structured follow-up. This role requires someone who is equally comfortable jumping on a phone call as they are leading a team huddle — someone who doesn’t just manage the BDC process, but owns it from lead to appointment to sold.

Key Responsibilities:

Lead Management & Engagement

• Personally engage high-value leads and actively work the CRM to ensure no opportunity is missed.

• Oversee execution of a structured multi-touch follow-up cadence (17 touches across 3 days) for all new leads, with a focus on appointment conversion.

• Monitor response times, contact attempts, and lead progress throughout the funnel.

• Review dropped leads and reassign or re-engage when necessary to salvage opportunities.

BDC Team Leadership

• Lead, coach, and motivate BDC representatives through side-by-side management.

• Conduct daily check-ins and provide live coaching during phone sessions.

• Monitor call quality, email/text messaging, and appointment setting for effectiveness and professionalism.

• Enforce consistent CRM usage and lead notes — no “ghost leads” allowed.

Appointment & Show Rate Optimization

• Drive confirmed appointment volume through real-time coaching, scripting, and call reviews.

• Track and manage appointment confirmations and show rates daily.

• Partner with sales managers to ensure seamless handoff from appointment to showroom.

• Immediately follow up on no-shows and cancellations to reschedule.

Performance Tracking & Accountability

• Own the daily tracking of appointment set, confirmed, and shown metrics — maintaining full visibility via internal trackers and reporting.

• Maintain and update lead progress statuses to reflect Green, Yellow, or Red based on activity and intent.

• Provide weekly performance scorecards to the management team highlighting team results, conversion rates, and areas for improvement.

• Run weekly one-on-ones with team members to align on performance, pipeline activity, and coaching focus.

Sales Integration & Collaboration

• Ensure smooth coordination between BDC, sales managers, and front-line reps to protect the customer experience.

• Prepare appointment briefs for sales managers and oversee handoffs to ensure nothing gets lost in translation.

• Collaborate with sales leadership on missed appointment recovery, unsold showroom follow-up, and prospecting campaigns.

Qualifications:

• 2+ years in a dealership Internet Sales or BDC leadership role

• Strong CRM fluency (eLeads preferred)

• Track record of improving lead conversion and appointment show rates

• Exceptional phone presence, written communication skills, and problem-solving ability

• Comfortable leading by example: making calls, jumping into tough leads, and coaching in real time

• Results-oriented with a passion for structure, accountability, and continuous improvement

What Success Looks Like:

• Leads are followed up on with speed, consistency, and quality.

• CRM tasks are completed daily — no overdue or unworked leads.

• Appointments are not only set but confirmed and showing.

• Sales managers are fully briefed on every customer walking through the door.

• The BDC is a machine — confident, disciplined, and high-performing — and you’re at the wheel.

Compensation:
Base salary + aggressive performance bonuses tied to appointment shows, conversions, and sales. Full benefits package included.