Area Sales Director - Fitness Industry

 

 

CORE VENTURES - AREA SALES DIRECTOR

 

Locations:

CONNECTICUT: New Haven, Harford, Middlesex, Tolland County, & Fairfield County

NEW YORK: Westchester, Queens

WISCONSIN: Wisconsin Rapids, Waupaca, Plover, Rhinelander, Stevens Point, & Marshfield

 

Exciting opportunity for an experienced Area Director to lead and drive success across three to six dynamic fitness clubs/studios. We're seeking a results-oriented leader with a passion for fitness, exceptional team management skills, and a track record of excellence in a sales driven environment.

 

COMPANY OVERVIEW

Core Ventures is a multi-state, multi-brand franchise management company operating two leading fitness concepts—Anytime Fitness and StretchLab. As globally recognized brands, both offer the strength of national recognition with the agility of independent ownership. Core Ventures is committed to empowering a diverse team and community to live healthier lives through connection, inspiration, and transformation. With strong opportunities for career growth, job stability, and long-term advancement, Core Ventures offers a dynamic and rewarding environment across both brands in the thriving fitness and wellness industry.

 

POSITION SUMMARY

We are seeking a highly motivated individual with a passion for business growth and personal development. While direct fitness industry experience is not required, exceptional people skills and a self-motivated, can-do work ethic are essential. As an Area Director, you will oversee the operations of 3+ Anytime Fitness / StretchLab locations. Your responsibilities will include driving overall club success and profitability, providing extensive sales coaching, facilitating crucial conversations with staff, and managing various aspects of hiring, training, scheduling, and payroll preparation.

 

COMPENSATION AND BENEFITS

• Earning potential: $65,000-$95,000

• Retirement plan with a company matching program

• Continuing education opportunities

• Comprehensive medical, dental, and vision insurance

• Paid time off

 

ESSENTIAL CHARACTERISTICS

• Proactive and self-driven

• Embraces a growth mindset

• Adaptable to change

• Strong work ethic

• Solution-oriented mindset

• Thrives in a collaborative environment

• Genuine caring attitude for our clients, members, and team

 

JOB RESPONSIBILITIES

• Provide oversight to 3+ facility locations

• Foster profitability and bottom-line growth through effective coaching and development of club staff

• Contribute to business development initiatives

• Lead training and development programs

• Manage scheduling and staffing requirements

• Ensure accurate payroll processing

 

REQUIREMENTS

• Proven experience in multi-unit sales management

• Background in sales

• Demonstrated leadership skills gained through several years of experience in the service or retail sector

• Excellent communication skills (verbal and written), coupled with a customer-centric approach

• General understanding of Human Resources, including staff training, development, and hiring practices

• Analytical mindset with a focus on data-driven decision-making

• Proficiency in utilizing spreadsheets, word documents, and PowerPoint

 

WHY WORK FOR US?

 

TRANSFORM YOUR PASSION INTO A STABLE, LONG-TERM CAREER WITH ENDLESS GROWTH POTENTIAL!

 

Career Growth & Advancement

• We’re expanding fast — and we want you to grow with us. From in-studio leadership to Area Director and Multi-Unit Fitness Manager roles, we’re committed to promoting from within. With new wellness brands joining our portfolio, cross-functional opportunities are only growing.

Wellness & Benefits

• Medical, Dental, Vision and life insurance to keep you covered

• Retirement Plan to invest in your future with a company match!

• 2 weeks PTO

Referral Rewards

• Know someone amazing? Refer a rock star and earn $500 when they join our team.

Culture That Cares

• Our studios and clubs are more than just a place to work — they’re a place to connect, inspire, and make a difference. From charity events to community workouts, we lead with heart and hustle.

 

Equal Opportunity Employer

At Anytime Fitness, we are committed to maintaining an inclusive and diverse workplace. We welcome applicants from all backgrounds and strive to provide equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.