Club Lead/Manager

Here’s a professionally structured Job Description for a Club Lead / Manager at Anytime Fitness. This version emphasizes leadership, member engagement, operational excellence, and sales performance—aligned with industry expectations and Anytime Fitness standards.

Job Title: Club Lead / Manager
Location: [Insert Club Location]
Job Type: Full-Time
Reports To: Regional Manager / Franchise Owner

Job Summary

The Club Lead / Manager is responsible for overseeing all aspects of club operations, driving membership and training revenue, delivering exceptional member experiences, and leading a high-performing team. This role is both strategic and hands-on, requiring an individual who is passionate about fitness, leadership, and business results.

Key Responsibilities

Leadership & Team Management

• Recruit, onboard, train, and develop a results-driven team (coaches, front desk, trainers)

• Conduct daily staff huddles, weekly KPI meetings, and ongoing performance evaluations

• Foster a culture of accountability, proactivity, and collaboration based on core values

Sales & Member Growth

• Meet or exceed monthly sales goals (memberships, personal training, retail)

• Oversee fitness consultations (FCs) and ensure >70% booking rate at point of sale

• Track and drive show and close rates for all appointments and training packages

• Implement outreach campaigns and generate 5+ referrals per day from team efforts

Operations & Member Experience

• Ensure the club is clean, safe, fully operational, and meets brand standards

• Maintain member satisfaction through prompt issue resolution and consistent engagement

• Monitor Google reviews and social media presence (target: 3 new reviews per day)

Marketing & Community Outreach

• Plan and execute local marketing initiatives (corporate outreach, events, promos)

• Represent the club at community events and build partnerships with local businesses

• Manage in-club promotions, signage, and Club OS lead follow-ups

Reporting & Administration

• Analyze and report on key metrics (leads, sales, FCs, EFT growth)

• Ensure staff utilize Club OS effectively for follow-ups and lead management

• Collaborate with ownership on financial targets and club initiatives

Key Performance Indicators (KPIs)

• Membership Sales and Net EFT Growth

• Personal Training Revenue & Close Rate (goal: 35%+)

• Fitness Consults Booked at POS (goal: >70%)

• Referral and Review Generation

• Staff Sales Call Quotas (30 per day minimum)

Qualifications

• 2+ years of fitness or retail leadership experience preferred

• Proven ability to lead and develop a team

• Strong communication and sales skills

• Comfortable with tech systems (Club OS, Evolt, CRM platforms)

• CPR/AED Certified (or willing to obtain)

Core Values

• Trustworthy: Do the right thing, always.

• Accountable: Own results and actions.

• Proactive: Anticipate, don’t react.

• Collaborative: Win as a team.

Schedule & Compensation

• Full-time, including evenings and some weekends

• Base Salary + Commission + Bonuses

• Club Membership + Training Discounts