General Manager (Anytime Fitness)

Location: Kent, WA
Job Type: Full-time
Salary: Competitive base hourly wage + performance bonuses
Reports To: Owner/Regional Director

About Us

At Anytime Fitness - Kent, we are committed to improving the health and well-being of our community. We cater primarily to busy professionals aged 35–50 who prioritize fitness and are willing to invest in their health. As part of the world’s fastest-growing 24/7 fitness franchise, we offer a supportive, community-driven environment where success is built on personal relationships, strong leadership, and a passion for helping others thrive.

Position Overview

The General Manager is responsible for the overall management and success of the gym. This role is a blend of leadership, sales, operations, and customer service. The GM will ensure an exceptional member experience, drive membership growth, oversee staff performance, and maintain operational excellence. This is a hands-on position that requires strong leadership, strategic thinking, and a genuine passion for fitness and helping others achieve their goals.

Key Responsibilities

Leadership & Team Management

• Recruit, hire, train, and develop a high-performing team of Membership Sales Managers, Personal Trainers, and Support Staff.
• Foster a positive and motivating work environment aligned with the Anytime Fitness brand.
• Conduct regular team meetings, performance evaluations, and ongoing coaching.

Sales & Marketing

• Achieve monthly membership sales goals through effective lead generation, follow-up, and closing strategies.
• Oversee local marketing initiatives, community outreach, and social media campaigns to increase brand visibility and membership.
• Analyze membership and revenue reports to drive strategic decisions and continuous improvement.

Operations & Member Experience

• Ensure the gym maintains high standards of cleanliness, safety, and equipment functionality.
• Deliver an exceptional member experience by engaging with members, addressing concerns, and promoting retention programs.
• Manage budgets, payroll, inventory, and vendor relationships.
• Ensure compliance with Anytime Fitness brand standards and local/state regulations.

Community Engagement

• Build relationships with local businesses and organizations to promote partnerships and corporate memberships.
• Represent the Anytime Fitness brand in the community through events, networking, and sponsorships.

Qualifications

• 2+ years of management experience, preferably in fitness, hospitality, or sales.
• Proven success in sales, marketing, and driving team performance.
• Strong leadership, interpersonal, and communication skills.
• Passion for fitness and helping others improve their lives.
• Ability to work flexible hours, including some evenings and weekends as needed.
• Proficient with basic computer applications (Microsoft Office, CRM systems, POS systems).
• Personal Training Certification (NASM preferred)
• CPR/AED certification (or willingness to obtain within 30 days of hire).

Benefits

• Competitive hourly wages with performance-based bonuses
• Complimentary Anytime Fitness membership
• Paid time off
• Ongoing professional development and leadership training
• Opportunity to grow within a supportive franchise network

Ready to inspire, lead, and make a difference?
Apply today to join the Anytime Fitness Kent family and help our community become the healthiest version of themselves!