Membership Sales Director- St Albans, WV

Membership Sales Director — Anytime Fitness St. Albans, WV

Job Summary

The Membership Sales Director at Anytime Fitness plays a vital role in helping people take the first step toward a healthier, happier life. This full-time position focuses on connecting with prospective members, understanding their goals, and guiding them toward the programs and coaching that will help them succeed.

This is more than a sales role — it’s about changing lives through fitness and strengthening our local community. You’ll be part of a supportive, purpose-driven team that works together to make fitness accessible, welcoming, and rewarding for everyone.

Key Responsibilities

Member Growth & Connection

• Welcome and engage with new prospects, learning about their goals and helping them choose the right membership or coaching option

• Conduct club tours and consultations that build confidence and excitement about joining

• Build genuine relationships with members and leads through consistent and timely follow-up

• Maintain strong conversion rates by focusing on connection, clarity, and trust

Community Engagement & Outreach

• Create partnerships with local businesses, schools, and organizations to promote health and wellness in the community

• Represent Anytime Fitness at local events to connect with new people and share the positive impact we make

• Assist with in-club promotions and challenges that build engagement and participation among members

Retention & Member Experience

• Stay in touch with members to ensure they feel supported and connected after joining

• Collaborate with the coaching team to ensure each new member begins with a clear plan for success

• Help maintain a welcoming, professional environment that reflects our club standards and values

Organization & Reporting

• Track daily and weekly performance metrics related to tours, leads, and conversions

• Participate in weekly strategy and leadership meetings to share progress and insights

• Ensure all member and lead information is accurately recorded and organized

What We’re Looking For

• Strong communication skills and a genuine passion for helping people improve their health and confidence

• A positive, goal-oriented personality that thrives on building relationships and achieving results

• Organized and dependable, with excellent follow-through and attention to detail

• Comfortable working toward goals and taking initiative to drive performance

• Flexible schedule availability (including some evenings and weekends)

• Reliable transportation and ability to pass a background check

Compensation & Benefits

• Base Pay: $12.50 per hour

• Commission Opportunities: Monthly bonuses typically averaging an additional $6–$7 per hour based on performance

• Free Anytime Fitness membership

• Group health insurance (medical, dental, and vision)

• 401(k) retirement plan with company match

• Paid time off (PTO)

• Continuing education reimbursement for approved professional development

• Ongoing leadership training, mentorship, and advancement opportunities within our growing network

About Anytime Fitness

At Anytime Fitness, our purpose is simple: to help people live healthier, happier lives. We believe fitness builds confidence, energy, and community — and that every small victory matters.
As part of our team, you’ll have the opportunity to make a meaningful impact every day — not only through memberships sold, but through lives improved.