Referral Growth Manager

The Referral Growth Manager is a field driven, relationship first sales role responsible for building and converting a referral pipeline in the local healthcare community. This role is the primary driver of early client volume through consistent in person outreach, gatekeeper navigation, and disciplined follow up. You will thrive here if you are energized by daily prospecting, can earn trust quickly, and can execute a repeatable outreach system without getting distracted.

KEY RESPONSIBILITIES

• • Build and manage a weekly field schedule of referral source visits once the agency is licensed.
  • Consistently break through healthcare gatekeepers with professionalism, persistence, and clear value messaging.
  • Develop referral relationships with hospitals, discharge planners, case managers, SNFs, ALFs, physician offices, home health agencies, rehab centers, and community organizations.
  • Use approved scripts and value statements fluently and confidently, including phone, in person, and voicemail variations.
  • Create and maintain a clean CRM pipeline with same day documentation of visits, outcomes, next steps, and follow ups.
  • Execute a follow up cadence that converts “nice to meet you” into referrals.
  • Coordinate with the Director of Nursing and Director of Operations to ensure referral handoffs are responsive and professional.
  • Support community events and partner presentations that create referral flow, not just brand awareness.
  • Provide weekly reporting on referral activity and outcomes, including wins, barriers, and pipeline risks.
  • Contribute to marketing execution that supports referral growth (collateral, messaging, local targeting), without letting “marketing tasks” replace field production.

REPORTING STRUCTURE

Reports to: Owner & CEO
Collaborates with: Director of Operations, Director of Nursing, Intake and Scheduling support

REQUIRED QUALIFICATIONS

• • Proven track record in relationship based sales, referral development, or B2B field outreach.
  • Comfort with cold outreach, front desk gatekeepers, and persistent follow up without being pushy.
  • Strong ability to prioritize daily actions that create revenue, even with competing requests.
  • Excellent communication, confidence on the phone, and professional in person presence.
  • Experience using a CRM and maintaining accurate activity notes and follow up tasks.
  • Valid driver’s license and reliable transportation for daily local travel.

PREFERRED QUALIFICATIONS

• • Experience in home care, senior care, hospice, home health, or other healthcare referral environments.
  • Existing local relationships with healthcare referral sources in the Tampa Bay area.
  • Strong public speaking skills for small group in services and partner meetings.
  • Documented results building a pipeline from zero in a new territory.

CORE COMPETENCIES

• • Execution and follow through
  • High accountability and urgency
  • Warm, confident presence with strong boundaries
  • Resilience and persistence with gatekeepers
  • Organized pipeline management
  • Data accuracy and activity discipline

GROWTH POTENTIAL

Director of Referral Growth and Community Partnerships
Director of Marketing and Community Engagement

BENEFITS

• • Pay: $58,000 salary plus performance bonus tied to referral outcomes and client starts (final structure set after licensure)
  • Health insurance and paid time off
  • Flexible schedule for field outreach, meetings, and community events
  • Mileage and approved travel reimbursement for business activities
  • Paid training and approved conference expenses
  • Financial wellness support after 12 months and eligibility for a future retirement match program
  • Mission driven team, clear expectations, and direct feedback culture

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ABOUT OUR COMPANY

(An Agency Founded on Empathy, Excellence, and Empowerment)

Always Best Care of Wesley Chapel is proudly woman-led and disability-informed, founded by Laura Martis, a professional with over a decade of experience in healthcare, business leadership, and brand growth.

As a founder who requires caregiving herself, Laura brings deep compassion, humility, and firsthand understanding of what exceptional care truly means both for clients and the people who serve them. She believes that caregivers and team members deserve the same respect, empowerment, and opportunity for growth that they provide to others daily.

Our culture centers on:

• Open, resolution-focused communication — every voice matters.

• Emotional intelligence and collaboration over hierarchy.

• Generosity and recognition — celebrating small wins and individual contributions.
  

Financial Growth Vision: Always Best Care is developing an employee financial wellness program that will include budgeting education, access to financial coaching, and a future retirement savings match plan. Our goal is to ensure that every team member has the tools and knowledge to achieve long-term financial stability and success.

We don’t just want our team to work here - we want them to grow here.