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Community Marketing & Business Development Manager

Avalon Essential Home Care
Troy, MI
Full Time

Non-Medical Home Care
Location: Oakland, Macomb & Livingston Counties, MI (Field-Based)

About the Role

We are seeking an experienced, relationship-driven Community Marketing & Business Development Manager to grow private-pay home care referrals across Oakland, Macomb, and Livingston Counties.

This role is ideal for a marketer who thrives in the field, enjoys building long-term referral relationships, and wants their compensation tied to real growth outcomes—not just activity. If you are an experienced marketer in the area with a book of business who wants to own a home care business, I encourage you to apply and see the opportunities available when you join our team. Sweat equity is on the table.

Key Responsibilities

  • Build and maintain strong referral relationships with:

    • Hospitals, rehab facilities, SNFs, assisted living communities

    • Physicians, care managers, elder law attorneys, and senior resources

  • Conduct in-person sales calls, presentations, and community outreach

  • Educate referral partners on non-medical home care services and client eligibility

  • Represent the agency at networking events, health fairs, and community events

  • Track referral activity, pipeline progress, and conversion outcomes

  • Collaborate with intake and operations teams to support smooth admissions

Performance Expectations

  • Consistently generate qualified private-pay referrals

  • Grow active client census within assigned territory

  • Maintain professional follow-up and referral source engagement

  • Support sustainable, long-term growth—not short-term volume

Qualifications

  • 2+ years of healthcare, home care, hospice, or senior living marketing experience preferred

  • Proven ability to build referral relationships and manage a territory

  • Strong communication and interpersonal skills

  • Comfortable working independently in a field-based role

  • Reliable transportation required

Compensation & Benefits

  • Base salary: Compensation: $60,000 base + uncapped commission (top performers earn $150,000+) 

  • Performance incentives: Commission and bonus opportunities tied to growth results

  • Long-term upside: Accelerated earning potential for consistent performers

  • Mileage reimbursement and business expenses covered

  • 401(K) and retirement planning

  • Supportive leadership and growth-focused culture

  • BCBS Health Care

Long-Term Incentive: Equity Participation (Future Entity)

In addition to salary and performance-based compensation, this role includes a long-term equity incentive tied to future growth.

Equity Incentive & Vesting

  • Eligibility to earn a 10% equity interest in a future home care entity formed by AE Home Care

  • Equity is subject to a (3-5) year cliff vesting period- TBD, Dependent on growth rate 

  • No equity vests prior to completion of five consecutive years of continuous employment

  • If employment ends prior to five years, all equity rights are forfeited

  • 100% of equity vests upon completion of five full years, contingent on good standing at the time of vesting

Illustrative Vesting Outcomes:

Time Employed Equity Earned
1 year 0%
3 years 0%
4 years, 11 months 0%
5 full years 10%

Equity applies only to a future entity and does not include voting, management, or liquidity rights prior to a triggering event.

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90-Day Performance Expectations:

Days 1–30: Training & Foundation

Focus:

  • Complete onboarding and training on services, pricing, and value proposition

  • Learn the referral territory and key community partners

  • Initiate introductory visits with existing referral sources

Minimum Expectations:

  • 10–15 in-person sales visits per week

  • CRM activity tracking is fully implemented and maintained

Days 31–60: Active Sales Development

Focus:

  • Independently manage the assigned referral territory

  • Expand the referral network and strengthen existing relationships

  • Generate consistent private-pay referral activity

Minimum Expectations:

  • 15–20 in-person sales visits per week

  • 5–8 qualified private-pay referrals per month

Days 61–90: Performance & Growth

Focus:

  • Demonstrate consistent referral generation and conversion

  • Meet or exceed census growth targets

  • Establish a predictable and sustainable referral pipeline

Minimum Expectations:

  • 20+ in-person sales visits per week

  • 8–12 qualified private-pay referrals per month

  • Measurable revenue impact from referral conversions

 

Why Join Us

  • Clear expectations and measurable impact

  • Leadership that values rate discipline and quality growth

  • Opportunity to grow with an expanding private-pay home care agency

  • Role designed for professionals—not brochure drop-offs

Apply Today

If you’re a relationship-driven home care marketer looking for a role where performance is recognized and rewarded, we’d love to hear from you.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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Avalon Essential Home Care
If you have questions, please contact humanresources@aehomecareco.com