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Director of Digital Marketing

PlanITROI, LLC
Remote
Full Time

or
Since 2001, PlanITROI has been providing global reverse logistics, IT Asset Disposition, and Asset Recovery Services for OEMs, retailers, enterprises, education, and SMB organizations, committed to preserving the highest levels of environmental responsibility and data security while changing lives with their retired computing devices. PlanITROI leverages the circular economy to do social good, by turning clients returned, retired, or idle IT devices; laptops, PCs, smartphones, tablets, etc., into re-certified, affordable technology solutions sold directly and through the largest retailers in the world! 
 
PlanITROI is seeking a strategic, hands-on, results-driven, Director of Digital Marketing who is passionate about marketing a purpose-driven, mission. The successful candidate will need to have the experience to hit the ground running, build a team from scratch, and execute the company's digital marketing strategy and its alignment with business goals.  
 
Are you a results-driven and proven digital marketer who can tell our story through the entire client journey? 
The Director of Digital Marketing will be responsible for developing and implementing campaigns, by telling our story through the entire client journey to various stakeholders of B2B Enterprise prospects to increase brand awareness, drive online traffic, and acquire new clients. 
 
What does success look like for this candidate?
A successful candidate must have experience in the computer hardware & services industry, be project-driven, resourceful, and work at a fast-pace to achieve goals with a demonstrated marketing background that has achieved significant results over a sustained time. 
 
This is a hands-on remote role on EST only!
 
Responsibilities will include but not be limited to:
  • Build a team of marketing professionals in your network with your proven success formula (internal, freelance, and agency) 
  • Build a marketing playbook to match our client journey with our sales team 
  • Build our brand around our long and strong history of delivering secure, purpose-driven, life-cycle management and high-quality affordable technology  
  • Build and execute web, email, social strategy, etc. to match brand and client journey 
  • Build within our tech stack (WordPress, Salesforce, Pardot, etc.) 
  • Build original content that matches our story (written, graphic, images, and video) 
  • Be resourceful with all modern marketing tools to keep relevant 
  • Execute the marketing strategy, branding, social, add spend, and budget for all divisions 
  • Execute multiple campaigns, including test and control group segmentation, testing, tracking, results reporting, analysis, and recommendations 
  • Execute the inbound and outbound marketing strategy utilizing the marketing playbook 
  • Reporting: Provide reporting on KPIs to internal and external stakeholders 
  • Co-manage weekly marketing/sales meetings to review campaigns, pipeline, resolve challenges, brainstorm, train/role play to ensure high performance 
  • Build relationships with industry experts and associations: RLA, IAITAM, Gartner, etc. 
  • Manage Salesforce, Pardot, etc., and other marketing technology solutions 
  • Manage planning and execution of webinars and trade shows, preparing engaging displays and collateral, and providing post-event reports and analysis 
Qualifications & Requirements: 
  • Must have experience in the Computer Hardware & Services Industry
  • Must have 5+ years of working experience in a Sr. Digital Marketing role with responsibility for the execution of marketing strategy
  • Must have experience building an internal team, managing agency relationships, freelancers, ad spend, and marketing budget
  • Experience in content creation, social media, account-based marketing, lead-scoring strategy, and email campaign strategy
  • Knowledgeable and skilled in Salesforce, Pardot, and other marketing technology solutions
  • Must understand KPI's and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends, and translate results into actionable insights 
  • Must be an expert in: B2B targeted digital marketing using the most modern tools, apps, web, AI (Artificial Intelligence), etc.
  • Must have experience creating and sharing content with our unique story to win business
  • Must have experience creating highly effective outbound sales scripts, emails, and buyers’ journeys
  • Proficiency with HTML, content management systems, and design software
  • Experience in SEO/SEM desired
  • Experience in WordPress and website editing
  • Light travel will be required
PlanITROI Core Values:
  • Driven & Confident
  • Think Win/Win Always
  • Own IT/Solve IT
  • Personal Growth Leads to Professional Growth
  • Innovate & Change the World
  • Proud to be Part of the PlanITROI Family
 
“PlanITROI is an equal opportunity employer. We prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws."

 

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PlanITROI, LLC
If you have questions, please contact dduff@Planitroi.com